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;)

 

It is what someone would like. I understand that those sport shop owners in Asia who have seen it say the warrior new home shirt is very very similar to an all red version of the blue Engand away shirt. Logo and plain Liverbird badge will be in a yellow colour. Apparently major concerns regarding poor quality of material. Meant to have a 'Y' shaped collar like England away shirt.

 

This is what I find incredulous if true. £40-£50 on a footy shirt that has major concerns about material. Not right. The club know kids live in these things so the quality need to be there.

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Did a scouser steal Martin Samuel's dinner money when he was a kid? Have a read of this load of bollocks from the gargantuan sweaty beast, the latest in his weekly diatribe against our club, he should concern himself with those dildo selling pricks who run his beloved West Ham:

 

This adidas snub says it all about the value of Liverpool

The damning rejection by adidas must have made painful reading at Liverpool, no matter the worth of the new kit deal.

 

Warrior Sports, who stepped in after adidas withdrew, are paying a record £25million annually over six years, with the potential for that sum to double with bonus arrangements. Even so, adidas’s decision to spurn a new commercial arrangement with the club was an icy bucket of water to the face.

 

‘We thought what Liverpool were asking and what they were delivering was not in the right balance,’ said chief executive Herbert Hainer. ‘There was a gap between their performance on the field and what the numbers should be.

 

‘It all depends on success, effort and popularity, exposure on TV and revenue by merchandising. Liverpool’s figures were not right.’

 

The robust response was to unveil a contract with Warrior Sports, worth more than the previous agreement with adidas, and more than Nike pay Manchester United. So there.

 

Ian Ayre, Liverpool’s managing director, knows the truth though: Warrior Sports are paying well above the going rate for a club delivering Liverpool’s success and are only doing so because the company has no profile in Britain, or football, and desperately needs a marquee name to put it on the map.

 

Once upon a time, adidas did, too, certainly in England.

 

In a book about the rise of the company, Pitch Invasion, financial journalist Barbara Smit details the prize Liverpool once represented.

 

‘Horst Dassler (boss of adidas) began to sabotage the relationship between Liverpool and Umbro during the final of the 1984 European Cup, against AS Roma. Shortly before the game, Liverpool managers were told that their players could not run out wearing their Umbro strip.

 

'“Horst Dassler had convinced the UEFA chairman that, for some ludicrous reason, the Umbro diamond was illegal,” explained Stuart Humphreys (head of Umbro).

'“Since it was far too late to change shirts, the players had to cover up the Umbro sign with sticking tape.” Just as Horst intended, this caused yet more friction between Liverpool and Umbro.’

 

That is the club adidas coveted. The club they ended up with have not won a trophy since 2006 and failed to make it into Europe. Liverpool remain a major football brand but not as big as they once were and are still in retreat.

 

They may be a prize to Warrior Sports, a subsidiary of New Balance, who make kits for the Boston Red Sox baseball franchise, but clearly are not delivering the same value as AC Milan, Bayern Munich, Chelsea, Galatasaray, Ajax, Dynamo Kiev, Real Madrid, even Stoke City and West Bromwich Albion.

 

So, Wednesday's Carling Cup semi-final with Manchester City is hugely important.

 

Liverpool need to be re-established as winners again, because in six years Warrior Sports will have their foothold in Europe and will no longer need to pay over the odds to advance their brand, just like adidas. And then where will Liverpool’s finances be?

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Stoke and WBA? Seriously? What's that about? We sell more shirts than most on that like and more than Stoke and WBA combined. How is he allowed to write that?

 

There's probably Real Madrid that outsell us? That's it? I know the Champions League is a blow. But how are we not delivering value?

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Stoke and WBA? Seriously? What's that about? We sell more shirts than most on that like and more than Stoke and WBA combined. How is he allowed to write that?

 

There's probably Real Madrid that outsell us? That's it? I know the Champions League is a blow. But how are we not delivering value?

 

I read somewhere we are only outsold by the Mancs, Real Madrid and Barca.

 

Martin Samuel is a massive massive tool. End of.

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Guest Numero Veinticinco

The two top sellers of Addidas kits were Real Madrid and Liverpool. I wouldn't even bother getting worked up by his article. It's so far from the truth that it's best just laughed at.

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So much wrong with that article.

 

Liverpool would sell kits no matter who the maker was. Even if it was George @ ASDA.

 

At least with a newish manufacturer we might have a bit of individuality rather than be part of a stable with all the same design with only the colours different.

 

Adidas can fuck off and suck on their sour grapes.

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Guest Numero Veinticinco
overall adidas merchandise we outsell real madrid.

 

Yeah, I think we're second in kit/shirt sales though, aren't we? Either way, it pisses all over his argument. Journo prick.

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Guest San Don
Is that just a 'would like' design, or is it an actually mock-up of what somebody has said it'll be like?

 

Its a photoshop job.

 

Everytime we have a new shirt, the Liverbird & one flame design is wheeled out as 'the next shirt.'

 

Although it looks good it wont be the shirt. Besides, there's no L.F.C. under the badge.

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