Naming rights

[RedinSweden]

Shakespeare was a dick though.

 

bad man. you are a bad man.

[Paul]

I think it's inevitable. I'd prefer the word Anfield to be in the name somewhere, though. We should be able to convince some marketing bod for a multinational that it's actually better for their brand to be cemented in prople's minds directly alongside ours, rather than just by association. In other words The Coca-Cola Anfield Stadium is better than The Coca Cola Stadium.

 

Obviously it'll just get called Anfield, so I'm not arsed about who sponsors it (assuming it's an ethical brand). However, I don't want the word "new" in there. How gay is that? The New Anfield? No thanks.

[Carradona]

bad man. you are a bad man.

 

You will regret this on Thursday when you see what happens in Xpert11.

[Stormbringer]

It is only moving a few hundred yards so Anfield will be in there somewhere. For me it must have 5 things minimum. Shankly and Paisley gates, the Kop, the eternal flame, and Shankly's statue. And it will always have us. Whats in a name anyway, they fear the fans and the team in the stadium not the stadium itself.

[Carradona]

It is only moving a few hundred yards so Anfield will be in there somewhere. For me it must have 5 things minimum. Shankly and Paisley gates, the Kop, the eternal flame, and Shankly's statue. And it will always have us. Whats in a name anyway, they fear the fans and the team in the stadium not the stadium itself.

 

And a Hillsborough Memorial.

[Guest Far and Tether]

Some of the names in America for the stadiums are rediculous. Pizza Hut Park, Home Depot, Gillette (Not Gillett) ect ect so I hope it wont have to go down that avenue. Anfield is home.

 

If it's any consolation, the fans will "unofficially" rename a boring stadium name. For example, the Vancouver Canucks (NHL) play at General Motors Place, but the fans just refer to it as "The Garage". It would be interesting to see whether this just evolved, though, as opposed to some kind of (Internet?) naming contest.

[Guest Far and Tether]

I think it's inevitable. I'd prefer the word Anfield to be in the name somewhere, though. We should be able to convince some marketing bod for a multinational that it's actually better for their brand to be cemented in prople's minds directly alongside ours, rather than just by association. In other words The Coca-Cola Anfield Stadium is better than The Coca Cola Stadium.

 

Obviously it'll just get called Anfield, so I'm not arsed about who sponsors it (assuming it's an ethical brand). However, I don't want the word "new" in there. How gay is that? The New Anfield? No thanks.

 

Anfield Reborn? I kid, I kid. It would be an idea to rename it ______ Field, with that first word ending in "an". That way, you sneak in the old name. Can't think of a big company with that ending though.

[mickyc1973]

They can call it all they want but it will still be known as New Anfield.

 

Lets just say for instance Coca Cola paid £100 million for naming rights so the Stadium is known as The Coca Cola Anfield Stadium people would just drop the Coca Cola bit at the start and just refer it as Anfield.

 

whether its called the coca-cola anfield stadium or united airlines stadium ,its stil in anfield ,so we call it anfield,simple i thinks .

[Stormbringer]

And a Hillsborough Memorial.

 

Yes that's the flame! The current flame!

[Carradona]

Yes that's the flame! The current flame!

 

I didn't see the "eternal".

[Cardie]

The idea of naming rights for the stadium do not begin and end with Gillett and Hicks. Parry said at the time of the Arsenal Emirates deal that it is something they would have to look into.

 

As long as it's not too bonkers then we'll have to live with it.

[rebel23]

if they can get tens of millions for the naming rights then they would be stupid not to look at it considering the cost of a stadium

 

they will have to attract the right brand though so it doesn't sound silly

[Slam Daniels]

I would start calling it 'The Stadium Formerly Known As Anfield'.

 

Which is just wrong.

[coop]

I think we should just name the stadium after this woman

 

http://www.blogger.com/profile/29552704

[Hermes]

It's a new stadium, I don't care what it's called if we have a great team playing in it.

 

Even the present Anfield isn't the stadium Billy Liddel played in. The stadium Shankly's team played in only has the main Stand left. The stadium I first saw us play at in 1969 has been demolished. It's not the same grass, it's been cut thousands of time.

 

Don't let sentiment stand in the way of progress, that was David Moores failing for so many years. Onwards and upwards.

[Newport]

The Liverpool Way Anfield?

 

Any rich people on here?

[bigredruss]

i agree with hermes, i will still call it anfield no matter what it's rebranded

[Anny Road]

Oh How far a lot of people have come in a week. I quite like the idea of ignoring the name and still calling it Anfield.However I do feel our slagging of the mancs and chelsea will come back to haunt us in the Pepsi Max Arena.

Stick it in your arse.

[thechap]

I disagree with the "What's in a name?" philosophy. An awful lot can be in a name.

 

The word 'Anfield' is not just about LFC. It is synonomous with footballing excellence, success, pride and passion. It takes football back into it's roots and reminds us what we are all about.

 

There is a lot in a name. It's a name worth keeping in the title of the new stadium. Who cares if 'Kwik-E-Mart' or whatever is attached to it? We will still call it Anfield.

[Ian Sea]

I've thought for a while that the new stadium shouldn't be clled Anfield, I'd love it to be called The Shankly Stadium or something but that's not going to happen. I'm not against the naming rights being sold though, especially if we can get a massive deal like Arsenal did.

 

I would like us to have some historical links when we do move though, like having a one tiered Kop behind a goal and having the other stands called (for example) the Bob Paisley Stand, the Kenny Dalglish Stand and the Billy Liddell Stand. If the naming rights are sold I think a gesture like this wuld soften the blow for all those opposed to us selling them.

[WaltonRed]

Hick's team play at the American Airlines stadium and Gillets the Bell Centre.

 

I think its going to happen,the brand though would have to have just as much pull in Europe as America which rules some companies out and some in.

 

For example there wouldnt be much point calling it New Anfield sponsored by Wal-Mart would there?

 

As for the construction company of choice the Echo say these people are heading the list,

 

http://icliverpool.icnetwork.co.uk/liverpooldailypost/news/regionalnews/tm_headline=talks-begin-with-stadium-developers%26method=full%26objectid=18586142%26siteid=50061-name_page.html

 

Interesting it took them only 2 years to build the Millenium stadium.

 

Out of interest does anyone know if you agree to a width and height of something does the oundations stay the same even if the aesthtics of it may change from the original plans as your building? Any architects out there?

[isr]

Like the BT Cellnet Riverside?

 

Everyone calls it The Riverside.

 

I think potential sponsers are wise to this now. They'll insist on getting in before the new stadium gets named - so its only identity will be the new corporate brand name we get paid to carry. Like the Emirates Stadium - there's no other previous name to call it by, so it sticks.

[Strontium]

But even still, people frequently refer to Arsenal's ground as Ashburton Grove though.

[Dbnred]

The Coca-cola staduim, Anfield - is my 2c worth

[Guest davelfc]

Someone on another forum suggested these

 

http://www.fortressinv.com/

 

No one would be upset at renaming the ground "Fortress Anfield".