Go fuck yourselves FSG

[VladimirIlyich]

1 hour ago, Jairzinho said:

Our owners are the only goodies. 

There are no goodies in this world.

[Barrington Womble]

21 hours ago, Moo said:

 

This.

Too many people/posters act like there's not a third way and that any new owner will either have to be the the same as FSG or the same as the Saudi's.  That's not true. It might not be likely but it's not impossible, nor is it impossible for FSG to be better owners.

It's just more FSG apologism.

There's 2 oil states in our league. Our other competitors are owned by yank investors (I don't think spurs are our competitors). We should be competing with all of them. 

[Barrington Womble]

So here's a conspiracy theory that has crossed my mind today. FSG always planned for this not to be a big summer. They got klopps mate to be the new sporting director to keep klopp happy and then when he fails and we let him go, old Jorg becomes the convenient scapegoat for the summer failing with promises of next year will be big and klopp takes partial flack for it being his mate. They get off Scott free. 

[an tha]

Not got a sub for this but if anyone has - might be worth a look and copying out.

 

https://theathletic.com/4762019/2023/08/10/billy-hogan-liverpool-anfield-delay-lebron-taylor-swift/

 

Includes this quote - which is very eye catching.....

 

 

Billy Hogan, Liverpool’s chief executive on the impact of being in the Europa League:

“Our goal is to run the club sustainably. When you are missing revenue from the Champions League, you have to react accordingly — and we’ve done that.”

 

[BeefStroganoff]

Just now, an tha said:

Not got a sub for this but if anyone has - might be worth a look and copying out.

 

https://theathletic.com/4762019/2023/08/10/billy-hogan-liverpool-anfield-delay-lebron-taylor-swift/

 

Includes this quote - which is very eye catching.....

 

 

Billy Hogan, Liverpool’s chief executive on the impact of being in the Europa League:

“Our goal is to run the club sustainably. When you are missing revenue from the Champions League, you have to react accordingly — and we’ve done that.”

 

He can get to fuck. We didn't fucking spend when we were in it! We need these fucks out.

[BeefStroganoff]

1 minute ago, Barrington Womble said:

So here's a conspiracy theory that has crossed my mind today. FSG always planned for this not to be a big summer. They got klopps mate to be the new sporting director to keep klopp happy and then when he fails and we let him go, old Jorg becomes the convenient scapegoat for the summer failing with promises of next year will be big and klopp takes partial flack for it being his mate. They get off Scott free. 

One good thing if Klopp goes, the whole fan base will turn on these bastards and they will sell up.

[Barrington Womble]

3 minutes ago, an tha said:

Not got a sub for this but if anyone has - might be worth a look and copying out.

 

https://theathletic.com/4762019/2023/08/10/billy-hogan-liverpool-anfield-delay-lebron-taylor-swift/

 

Includes this quote - which is very eye catching.....

 

 

Billy Hogan, Liverpool’s chief executive on the impact of being in the Europa League:

“Our goal is to run the club sustainably. When you are missing revenue from the Champions League, you have to react accordingly — and we’ve done that.”

 

 

 

Would like to see more of those words. That very much as a ring of we're planning to stay out of the CL too. Because it's certainly not been a case of putting in cash to turn it around and get back in. 

 

2 minutes ago, BeefStroganoff said:

One good thing if Klopp goes, the whole fan base will turn on these bastards and they will sell up.

Yeah mate, but then we're fucked..I don't care about fsg, I just want us to be as good as we can. 

[an tha]

1 minute ago, Barrington Womble said:

 

 

Would like to see more of those words. That very much as a ring of we're planning to stay out of the CL too. Because it's certainly not been a case of putting in cash to turn it around and get back in. 

 

Yeah mate, but then 

1 minute ago, Barrington Womble said:

 

 

Would like to see more of those words. That very much as a ring of we're planning to stay out of the CL too. Because it's certainly not been a case of putting in cash to turn it around and get back in. 

 

Yeah mate, but then we're fucked..I don't care about fsg, I just want us to be as good as we can. 

 

It is no coincidence that the wage bill has been reduced by an amount pretty similar to the difference between what we earned last year from european cup and what we will likely earn from uefa cup this year....

 

 

[Barrington Womble]

1 minute ago, an tha said:

It is no coincidence that the wage bill has been reduced by an amount pretty similar to the difference between what we earned last year from european cup and what we will likely earn from uefa cup this year....

 

 

And why we're in no rush to add to it. Clearly the plan this season is try to hold 11 players together for the league and throw the cups away.

 

If we fluke CL this summer, I'm looking forward to next year's big spend. 

 

What happened to all this "bonus driven contracts" too. Was that bullshit all along? Our wage bill just doesn't add up if the players can't add about 50% or more to it through success. 

[TheDrowningMan]

4 minutes ago, an tha said:

Not got a sub for this but if anyone has - might be worth a look and copying out.

 

https://theathletic.com/4762019/2023/08/10/billy-hogan-liverpool-anfield-delay-lebron-taylor-swift/

 

Includes this quote - which is very eye catching.....

 

 

Billy Hogan, Liverpool’s chief executive on the impact of being in the Europa League:

“Our goal is to run the club sustainably. When you are missing revenue from the Champions League, you have to react accordingly — and we’ve done that.”

 

Hahahahaha

 

So that’s why we haven’t been able to spend on the same level as the likes of Arsenal, Spurs and Aston Villa for years now. After all, they’ve been CL perennials while we’ve toiled without a sniff of such a competition.

[BeefStroganoff]

I absolutely detest them with a passion. 

[VladimirIlyich]

14 minutes ago, BeefStroganoff said:

He can get to fuck. We didn't fucking spend when we were in it! We need these fucks out.

It's 'fuckers' not 'fucks.' They are already getting in your head.

[an tha]

What really gets me is someone who has read full article says that the whole interview has absolutely zero mention of any sort of sporting ambition....

[an tha]

Did Man Utd, Arsenal and Chelsea downsize when they dropped out of the european cup?...Or did they act like big clubs and spend money to try and get better and get back in?

 

Regardless of whether they were successful or not...

[Leyton388]

21 minutes ago, an tha said:

Not got a sub for this but if anyone has - might be worth a look and copying out.

 

https://theathletic.com/4762019/2023/08/10/billy-hogan-liverpool-anfield-delay-lebron-taylor-swift/

 

Includes this quote - which is very eye catching.....

 

 

Billy Hogan, Liverpool’s chief executive on the impact of being in the Europa League:

“Our goal is to run the club sustainably. When you are missing revenue from the Champions League, you have to react accordingly — and we’ve done that.”

 

 

To bad the cunts didnt react accordingly when we were in thr CL and winning it.

[Leyton388]

I fucking hate them as much as i did Hicks and Gillet. Hopefully this summer finally opens the eyes of all the other fans who constantly come out with the hysterical fanny shouts as some of us were bang on about these cunts. 

[angie]

57 minutes ago, an tha said:

Not got a sub for this but if anyone has - might be worth a look and copying out.

 

https://theathletic.com/4762019/2023/08/10/billy-hogan-liverpool-anfield-delay-lebron-taylor-swift/

 

Includes this quote - which is very eye catching.....

 

 

Billy Hogan, Liverpool’s chief executive on the impact of being in the Europa League:

“Our goal is to run the club sustainably. When you are missing revenue from the Champions League, you have to react accordingly — and we’ve done that.”

 

Why exactly are we missing champions league revenues Billy? Oh yeah because we didn’t strengthen the team when even Stevie wonder could see we needed players. FSG OUT!

[CapeRed]

55 minutes ago, an tha said:

Not got a sub for this but if anyone has - might be worth a look and copying out.

 

https://theathletic.com/4762019/2023/08/10/billy-hogan-liverpool-anfield-delay-lebron-taylor-swift/

 

Includes this quote - which is very eye catching.....

 

 

Billy Hogan, Liverpool’s chief executive on the impact of being in the Europa League:

“Our goal is to run the club sustainably. When you are missing revenue from the Champions League, you have to react accordingly — and we’ve done that.”

 

Hogan is not in any way responsible for xfer money. The article is basically around what they are doing commercially to make up the losses of not making the champions league.

[BeefStroganoff]

7 minutes ago, CapeRed said:

Hogan is not in any way responsible for xfer money. The article is basically around what they are doing commercially to make up the losses of not making the champions league.

How much commercial revenue do they need?

 

They are leeches, leeching on the loyalty of the fanbase and the famous name. Its funny, us scousers can normally detect when we are getting the piss taken out of us, history shows that, but for some reason with these scumbags its taking ages.

[bossy]

After six successive years of Champions League football, Liverpool find themselves on the outside looking in.

With owner Fenway Sports Group (FSG) sticking to its self-sustaining business model, dropping out of Europe’s elite leaves a financial hole.

Liverpool received around £106million ($135m) in prize money from their run to the Champions League final in 2021-22 and around £70m for reaching the last 16 last season.

 

Life in the 2023-24 Europa League will be considerably less lucrative, not to mention less glamorous. Even if Jurgen Klopp’s side go all the way to the final next May, the club will be fortunate to pocket more than £35million.

It is a painful point and its impact is not lost on Billy Hogan, Liverpool’s chief executive.

“Obviously, it creates a difference from a revenue standpoint, and we have to operate accordingly,” Hogan admits. “Our goal is to run the club sustainably. When you are missing revenue from the Champions League, you have to react accordingly — and we’ve done that.”

It is not simply the absence of Champions League football this season that has sparked frustration among sections of fans. The slow progress on making new signings this summer – particularly in the context of a raft of summer departures – has also irked many.

Billy Hogan with Jurgen Klopp (Andrew Powell/Liverpool FC via Getty Images)

Transfers, however, are not part of Hogan’s job description, although plenty else is.

During an exclusive interview with The Athletic, he is happy to confront many of them, from delays to the new Anfield Road Stand opening to the kit deal with Nike, the club’s link-up with basketball icon LeBron James and pre-season tour plans for 2024.

With no fresh developments on FSG’s ongoing search for investment as it considers selling a minority stake – Hogan simply says “those conversations continue” – it’s his job to ensure Liverpool keep growing off the pitch in order to fund what manager Klopp is trying to achieve on it.

The latest accounts, published for 2021-22, showed Liverpool generated club-record revenues of £594million, putting them third in the Deloitte Football Money League, but spiralling costs meant they made a small pre-tax profit of just £7.5m.

The wage bill, which rocketed to £366million during that challenge for glory on all fronts, has been significantly reduced since then. James Milner, Naby Keita, Alex Oxlade-Chamberlain, Roberto Firmino, Arthur Melo, Jordan Henderson and Fabinho, who all left the club this summer, earned in excess of £1m per week combined.

Roberto Firmino (Peter Byrne/PA Images via Getty Images)

Matchday revenue, which stood at £86million for 2021-22, will receive a sizeable shot in the arm this season — but not as quickly as anticipated given the delays to the completion of the Anfield Road Stand redevelopment.

 

The £80million project, which will add 7,000 extra seats and increase capacity to 61,000, was due to be finished in time for the opening home game against Bournemouth on August 19.

However, with the work undertaken by contractor Buckingham Group so far behind schedule, Liverpool recently announced they will start the campaign with only the stand’s lower tier open and a reduced capacity of around 51,000. There will be a phased opening process for the upper tier, with it expected to be fully operational by October.

What went wrong?

“We need to sit down and look at it,” says Hogan. “We started this project in the middle of the pandemic. It was widely discussed then about supply-chain issues and resource issues.

“I think the fact we’re pretty close to opening is a good thing.

“Anyone who has been through any type of construction project knows these things are fluid. We will work with Buckingham and Liverpool City Council to make sure it opens incrementally and appropriately. It will be similar to how the Main Stand opened in stages in 2016. Back then, we had to move our second game, so we opened that season with three away games. We haven’t had to do that this time.

“We would have hoped to be fully open by Bournemouth, but it’s been a complex project. It should be fully completed by October and off we go.

“I think everyone would agree that the Main Stand added to the atmosphere, and this is a similar design.

“I’m just really excited about the fact we’re going to have 7,000 extra supporters inside Anfield. It’s the next step in the evolution of Anfield. The atmosphere is going to be incredible.”

(Clive Brunskill/Getty Images)

Commercially, Liverpool are continuing to make strides. They are now reaping the rewards of the five-year kit deal with Nike, which started in 2020 after they won a court battle to cut their ties with New Balance.

 

Liverpool accepted a relatively low flat fee from Nike of £30million per season on the basis they would also pocket royalties of 20 per cent (reduced to five per cent on footwear) on all net sales of merchandise globally. Then the pandemic hit, and stores were forced to close.

“The timing of it in year one was a real challenge with the impact of Covid, the (2019-20) season being delayed and then extended,” Hogan explains. “But now we’re into year three, we’re really seeing the benefits. We had a record year last year in terms of kit sales and from a revenue standpoint. It’s been terrific.

“The two new kits we’ve released this summer have both had very strong starts. We do surveys of our supporters after a release and the new home kit has been one of the highest rated we’ve had in the past decade. There will be a third kit released soon.”

Earlier this year, Liverpool and Nike teamed up with LeBron James to launch a special fashion and footwear range.

The LA Lakers basketball star, who boasts over 200 million followers on Instagram and Twitter/X combined, is a minority shareholder in FSG. Liverpool strengthening ties with one of the most recognisable athletes on the planet has opened doors as they target new markets.

“Any time you can bring two iconic sporting names together, Liverpool and LeBron, that’s going to be a winning combination,” Hogan says. “Certainly, we’ve seen that with the interest level in the most recent collaboration. There’s a benefit to both of us – those folks who may not be Liverpool supporters but might be fans of LeBron, and vice versa.”

LeBron James at Anfield in 2011 (Clive Brunskill/Getty ImagThe current Nike deal runs until 2025, but talks are set to start over an extension.

“Typically, those conversations would begin roughly around this time,” Hogan says. “From a production standpoint, you’re typically around a year out anyway in terms of kit design and everything else. Those will start. We will get to that.”

 

Some lucrative contract extensions have already kicked in this summer.

Shirt-front sponsor Standard Chartered is now paying Liverpool around £50million per year after agreeing fresh terms, while the deal with sleeve sponsor Expedia is worth in excess of £10m per year.

New partnerships have also been secured, including one with Peloton, the club’s first-ever digital-fitness partner, and Google Pixel, the club’s official mobile phone partner. Liverpool are hopeful insurance company AXA, which sponsors their training kit and has the naming rights to the training ground, will also agree an extension.

“If you look at our family of partners, there’s a real blue-chip nature to the brands,” Hogan says. “There’s a real benefit to the club with the revenue they help us generate and in terms of interaction and activation for supporters across the world.”

For a club who have to operate within their means, money-spinning pre-season tours are crucial.

Liverpool recently arrived home from a week-long stay in Singapore, where nearly 80,000 fans, paying between £57 and £174 for tickets, watched games against Leicester City and Bayern Munich. Some 15,000 supporters also paid £20 to watch Klopp’s squad train.

Liverpool fans in Singapore (Lionel Ng/Getty Images)The decision to return to Singapore just 12 months after their last visit was influenced by Klopp’s desire to leave the overseas tour until later in the pre-season schedule this time around.

“We go through a similar process each year. It always starts around a year in advance, looking at various options,” Hogan says. “There is a real collaboration between the commercial side and the football side of the club to assess what the schedule looks like. Last year, we were out on tour early, when we went to Bangkok (Thailand) and Singapore. Then the team went to a training camp in Austria.

 

“This year, the coaching staff and Jurgen wanted to flip that, with the training camp first; then we looked at what our options were.

“Singapore was the best one for a number of reasons. We had a great experience there last year and the facilities are terrific. It’s one of the major headquarters for Standard Chartered and we have hundreds of millions of fans across south-east Asia. It was a position where it made sense both football-wise and commercially.”

Liverpool haven’t toured North America since 2019, when they played matches in Indiana, Boston (where FSG is based) and New York. It’s highly likely the U.S. will be their destination of choice in 2024. “It’s not set yet, but it’s definitely on the table,” Hogan says.

America has become a potentially even more attractive option now the country is in the grip of Lionel Messi hysteria, the Argentinian having moved to MLS club Inter Miami from Paris Saint-Germain earlier this summer.

“He’s got off to a very good start and that can only be good for the game and for the growth of the game globally,” says Hogan, a native of Cleveland, Ohio.

“Ultimately, that will benefit the Premier League as well. It’s the most competitive league in the world with most of the best players and best managers in the world. That’s compelling.

“The popularity of the Premier League has been growing massively in the U.S. over several years. The partnership with (TV network) NBC has been really beneficial. Liverpool has always had a significant fanbase there and we know it continues to grow.”

[BeefStroganoff]

3 minutes ago, bossy said:

After six successive years of Champions League football, Liverpool find themselves on the outside looking in.

With owner Fenway Sports Group (FSG) sticking to its self-sustaining business model, dropping out of Europe’s elite leaves a financial hole.

Liverpool received around £106million ($135m) in prize money from their run to the Champions League final in 2021-22 and around £70m for reaching the last 16 last season.

 

Life in the 2023-24 Europa League will be considerably less lucrative, not to mention less glamorous. Even if Jurgen Klopp’s side go all the way to the final next May, the club will be fortunate to pocket more than £35million.

It is a painful point and its impact is not lost on Billy Hogan, Liverpool’s chief executive.

“Obviously, it creates a difference from a revenue standpoint, and we have to operate accordingly,” Hogan admits. “Our goal is to run the club sustainably. When you are missing revenue from the Champions League, you have to react accordingly — and we’ve done that.”

It is not simply the absence of Champions League football this season that has sparked frustration among sections of fans. The slow progress on making new signings this summer – particularly in the context of a raft of summer departures – has also irked many.

Billy Hogan with Jurgen Klopp (Andrew Powell/Liverpool FC via Getty Images)

Transfers, however, are not part of Hogan’s job description, although plenty else is.

During an exclusive interview with The Athletic, he is happy to confront many of them, from delays to the new Anfield Road Stand opening to the kit deal with Nike, the club’s link-up with basketball icon LeBron James and pre-season tour plans for 2024.

With no fresh developments on FSG’s ongoing search for investment as it considers selling a minority stake – Hogan simply says “those conversations continue” – it’s his job to ensure Liverpool keep growing off the pitch in order to fund what manager Klopp is trying to achieve on it.

The latest accounts, published for 2021-22, showed Liverpool generated club-record revenues of £594million, putting them third in the Deloitte Football Money League, but spiralling costs meant they made a small pre-tax profit of just £7.5m.

The wage bill, which rocketed to £366million during that challenge for glory on all fronts, has been significantly reduced since then. James Milner, Naby Keita, Alex Oxlade-Chamberlain, Roberto Firmino, Arthur Melo, Jordan Henderson and Fabinho, who all left the club this summer, earned in excess of £1m per week combined.

Roberto Firmino (Peter Byrne/PA Images via Getty Images)

Matchday revenue, which stood at £86million for 2021-22, will receive a sizeable shot in the arm this season — but not as quickly as anticipated given the delays to the completion of the Anfield Road Stand redevelopment.

 

The £80million project, which will add 7,000 extra seats and increase capacity to 61,000, was due to be finished in time for the opening home game against Bournemouth on August 19.

However, with the work undertaken by contractor Buckingham Group so far behind schedule, Liverpool recently announced they will start the campaign with only the stand’s lower tier open and a reduced capacity of around 51,000. There will be a phased opening process for the upper tier, with it expected to be fully operational by October.

What went wrong?

“We need to sit down and look at it,” says Hogan. “We started this project in the middle of the pandemic. It was widely discussed then about supply-chain issues and resource issues.

“I think the fact we’re pretty close to opening is a good thing.

“Anyone who has been through any type of construction project knows these things are fluid. We will work with Buckingham and Liverpool City Council to make sure it opens incrementally and appropriately. It will be similar to how the Main Stand opened in stages in 2016. Back then, we had to move our second game, so we opened that season with three away games. We haven’t had to do that this time.

“We would have hoped to be fully open by Bournemouth, but it’s been a complex project. It should be fully completed by October and off we go.

“I think everyone would agree that the Main Stand added to the atmosphere, and this is a similar design.

“I’m just really excited about the fact we’re going to have 7,000 extra supporters inside Anfield. It’s the next step in the evolution of Anfield. The atmosphere is going to be incredible.”

(Clive Brunskill/Getty Images)

Commercially, Liverpool are continuing to make strides. They are now reaping the rewards of the five-year kit deal with Nike, which started in 2020 after they won a court battle to cut their ties with New Balance.

 

Liverpool accepted a relatively low flat fee from Nike of £30million per season on the basis they would also pocket royalties of 20 per cent (reduced to five per cent on footwear) on all net sales of merchandise globally. Then the pandemic hit, and stores were forced to close.

“The timing of it in year one was a real challenge with the impact of Covid, the (2019-20) season being delayed and then extended,” Hogan explains. “But now we’re into year three, we’re really seeing the benefits. We had a record year last year in terms of kit sales and from a revenue standpoint. It’s been terrific.

“The two new kits we’ve released this summer have both had very strong starts. We do surveys of our supporters after a release and the new home kit has been one of the highest rated we’ve had in the past decade. There will be a third kit released soon.”

Earlier this year, Liverpool and Nike teamed up with LeBron James to launch a special fashion and footwear range.

The LA Lakers basketball star, who boasts over 200 million followers on Instagram and Twitter/X combined, is a minority shareholder in FSG. Liverpool strengthening ties with one of the most recognisable athletes on the planet has opened doors as they target new markets.

“Any time you can bring two iconic sporting names together, Liverpool and LeBron, that’s going to be a winning combination,” Hogan says. “Certainly, we’ve seen that with the interest level in the most recent collaboration. There’s a benefit to both of us – those folks who may not be Liverpool supporters but might be fans of LeBron, and vice versa.”

LeBron James at Anfield in 2011 (Clive Brunskill/Getty ImagThe current Nike deal runs until 2025, but talks are set to start over an extension.

“Typically, those conversations would begin roughly around this time,” Hogan says. “From a production standpoint, you’re typically around a year out anyway in terms of kit design and everything else. Those will start. We will get to that.”

 

Some lucrative contract extensions have already kicked in this summer.

Shirt-front sponsor Standard Chartered is now paying Liverpool around £50million per year after agreeing fresh terms, while the deal with sleeve sponsor Expedia is worth in excess of £10m per year.

New partnerships have also been secured, including one with Peloton, the club’s first-ever digital-fitness partner, and Google Pixel, the club’s official mobile phone partner. Liverpool are hopeful insurance company AXA, which sponsors their training kit and has the naming rights to the training ground, will also agree an extension.

“If you look at our family of partners, there’s a real blue-chip nature to the brands,” Hogan says. “There’s a real benefit to the club with the revenue they help us generate and in terms of interaction and activation for supporters across the world.”

For a club who have to operate within their means, money-spinning pre-season tours are crucial.

Liverpool recently arrived home from a week-long stay in Singapore, where nearly 80,000 fans, paying between £57 and £174 for tickets, watched games against Leicester City and Bayern Munich. Some 15,000 supporters also paid £20 to watch Klopp’s squad train.

Liverpool fans in Singapore (Lionel Ng/Getty Images)The decision to return to Singapore just 12 months after their last visit was influenced by Klopp’s desire to leave the overseas tour until later in the pre-season schedule this time around.

“We go through a similar process each year. It always starts around a year in advance, looking at various options,” Hogan says. “There is a real collaboration between the commercial side and the football side of the club to assess what the schedule looks like. Last year, we were out on tour early, when we went to Bangkok (Thailand) and Singapore. Then the team went to a training camp in Austria.

 

“This year, the coaching staff and Jurgen wanted to flip that, with the training camp first; then we looked at what our options were.

“Singapore was the best one for a number of reasons. We had a great experience there last year and the facilities are terrific. It’s one of the major headquarters for Standard Chartered and we have hundreds of millions of fans across south-east Asia. It was a position where it made sense both football-wise and commercially.”

Liverpool haven’t toured North America since 2019, when they played matches in Indiana, Boston (where FSG is based) and New York. It’s highly likely the U.S. will be their destination of choice in 2024. “It’s not set yet, but it’s definitely on the table,” Hogan says.

America has become a potentially even more attractive option now the country is in the grip of Lionel Messi hysteria, the Argentinian having moved to MLS club Inter Miami from Paris Saint-Germain earlier this summer.

“He’s got off to a very good start and that can only be good for the game and for the growth of the game globally,” says Hogan, a native of Cleveland, Ohio.

“Ultimately, that will benefit the Premier League as well. It’s the most competitive league in the world with most of the best players and best managers in the world. That’s compelling.

“The popularity of the Premier League has been growing massively in the U.S. over several years. The partnership with (TV network) NBC has been really beneficial. Liverpool has always had a significant fanbase there and we know it continues to grow.”

They make me want to vomit.

[CapeRed]

5 minutes ago, BeefStroganoff said:

How much commercial revenue do they need?

 

They are leeches, leeching on the loyalty of the fanbase and the famous name. Its funny, us scousers can normally detect when we are getting the piss taken out of us, history shows that, but for some reason with these scumbags its taking ages.

Mate you need to breathe. You’re getting upset about a quote taken from an interview with the man responsible for running the commercial aspect of the club. I think a lot of us would be happier if FSG would open their fucking wallet and spend but Im not going to let it tear me apart given the way football is going now.

[Moo]

42 minutes ago, CapeRed said:

Hogan is not in any way responsible for xfer money. The article is basically around what they are doing commercially to make up the losses of not making the champions league.

 

You think those quotes about not qualifying for the CL relate to making up the difference by commercial means? That's just ridiculous I'm afraid. They will be trying to maximise the commercial side of things no matter which competitions we're in.  If it's possible to just increase commercial revenue because of missing out on the CL, well, you must realise how stupid that sounds...

[Barrington Womble]

1 hour ago, an tha said:

What really gets me is someone who has read full article says that the whole interview has absolutely zero mention of any sort of sporting ambition....

There has never been any sporting ambition beyond gathering cash from the CL. I can't believe how many years it's taken for people to cotton on. It's never been anything other than making money. If there's a world where we win too, sound..but it makes no odds to them at all. Just increase the value of the business. 

[Jose Jones]

2 hours ago, Barrington Womble said:

So here's a conspiracy theory that has crossed my mind today. FSG always planned for this not to be a big summer. They got klopps mate to be the new sporting director to keep klopp happy and then when he fails and we let him go, old Jorg becomes the convenient scapegoat for the summer failing with promises of next year will be big and klopp takes partial flack for it being his mate. They get off Scott free. 

Jorg isn’t really Klopp’s mate, according to Jorg.
Jorg has the same agent as Jurgen (Marc Kosicke) who suggested him to FSG when they were flapping about with no Sporting Director.