Hicks and Gillett try to steal Liver Bird

[gkmacca]

Nice to see these two clowns get their priorities right...:wallbutt:Gillett and Hicks accused to trying to steal Liverpool's Liver Bird - Liverpool Daily Post.co.uk

 

 

LIVERPOOL Football Club is seeking to trade mark the Liverbird – setting it on a collision course with the city council.

 

Last night the city council said it was taking urgent legal advice over the matter, but only has until next Saturday to register its opposition with the UK Intellectual Property Office.

 

Deputy council leader Cllr Flo Clucas last night hit out at the club’s American owners for attempting to “steal” the city’s iconic crest for commercial gain.

 

“The Liverbird belongs to the whole city: it cannot be bought and sold for private profit,” she said.

 

Liverpool FC defended the move saying that it was only seeking to trade mark its own version of the Liverbird because the club is losing a “substantial amount of money” each year due to counterfeit merchandise.

 

A spokesman for the club insisted LFC would not try to prevent the council or other bodies using the Liverbird logo.

 

However, there is disquiet at the council about pledges made by the club given the record of owners George Gillett and Tom Hicks and their broken promises relating to the new stadium and the debt that has been loaded on to the club by the pair.

[Xherdan]

I almost expected to see a photoshop of those two cunts on top of the royal liver building.

 

I agree that they have other priorities but it does make sense assuming the city council will continue to use it unhindered. Anything to get rid of those fake jerseys is good imo.

[kopite_Dave]

Nothing surprises me at all with these two incharge. What next the new LFC stadium design.

[jon lad]

surely these goons have more pressing issues to deal with...........

Like getting the F*** out of our club!! Most of the counterfit merchandise is better than the shite they stock in the shop and this will only re-ignite the boycott that has slowly slipped from our consciousness since we have hit the top of the league.

Dear George and Tom, most reds still think your c***s and still want you to do the honourable.

Shut up, sell up, & GO

[Original202]

There's been talk of this since long before G&H arrived.

[Anubis]

The Club should be stopped in their tracks. The Liverbird in all its forms belongs to the City. The Liverbird on the club crest has gone through several incarnations so they can hardly say it has a set design, and they're saying it's not their intention now to go against the City Council, etc, but that could change next year, next month, or even next week. I fucking hate it when big businesses or corporations pull shit like this and biopiracy. What about all the small traders who use the liverbird for souveniers? Are you going to step on them, you twats.

 

Oh, and if you think pulling this stunt will stop LFC piracy then get your arses down to Gt Homer St Market for a lesson in reality.

[WaltonRed]

What about all the small traders who use the liverbird for souveniers? Are you going to step on them, you twats.

 

QUOTE]

 

I think thats the whole idea.

[Redder Lurtz]

Won't make any difference to the sale of fake goods, manufacturers will just alter the liver bird slightly. Complete waste of time.

[Xherdan]

Won't make any difference to the sale of fake goods, manufacturers will just alter the liver bird slightly. Complete waste of time.

 

 

 

Even if it acts as a deterrant then surely its a step in the right direction?

[Dougie Do'ins]

I thought the club crest was already copyrighted / trademarked.

Your right the club crest is, but the Liver Bird isn't. What their saying is the liver bird is being taken out of the club crest and being unfairly/illegally used.

 

Their saying the Liver Bird used on the crest is a unique design to L.F.C and its this that they want to protect by copyright.

 

Tbh I'm surprised its taken them this long.

[Acid]

I almost expected to see a photoshop of those two cunts on top of the royal liver building.

 

I agree that they have other priorities but it does make sense assuming the city council will continue to use it unhindered. Anything to get rid of those fake jerseys is good imo.

 

Thanks for the idea :P

 

[NickConklin]

Im pretty sure Arsenal did this a couple of years ago and changed there badge to do so. While im not in favour of this how many people have complained that we havent exploited merchandice like the Mancs over the years.

[bigbak]

A complete non story. Things are trade marked for a specific use.

The Guitar Hero name is trademarked for the game, but used for many other things.

 

This should have been done years ago.

[Dan Vito Corleone]

Good. The idiots have hauled themselves into the sights of the entire city again -the more negative press they have, the better.

[taliesin08]

The Liver bird's species has long been the subject of confusion and controversy.

[cosmo]

Liverpool Echo - Liverpool FC - News - Liverpool FC trademarks the Liver Bird

 

Looks like the club have been successful in trademarking the liverbid, although the council will act as 'Guardians'

[WrongIslander]

Post in propoganda over reaction shocker....

[Barrington Womble]

fucking cunts. watch them try to stamp on the fellas selling scarves and badges outside the ground now. i am sick to death of football and our football club.

[hashimwars]

I think we all agree that lfc doesnt own the liver bird and never will

[The Acolyte]

I think we all agree that lfc doesnt own the liver bird and never will

 

What you think and what is now fact are 2 different things.

Looks like both the club and the council want to profit from the Liver Bird now.

 

Now they've made a rod for their own backs. If they produce a design which they say is theirs, all the "independents" have to do is alter the design.

If they say all drawings of the Liver Bird then doesn't that start to become a monopoly?

[cosmo]

I don't see how anyone can claim to own the trademark of a mythical creature. Imagine if you tried to trademark a unicorn or mermaid

[Thants]

I don't see how anyone can claim to own the trademark of a mythical creature. Imagine if you tried to trademark a unicorn or mermaid

 

Mmmm

*ponders a remake of Blade Runner*

*Heads off to Trademarks r us*

[birkenhead]

New deal could earn Liverpool Football Club millions in lost revenue

 

 

 

 

Liverpool Football Club has succeeded in its long-held ambition to trademark the Liver bird, the symbol of the city of Liverpool.

Liverpool FC's plan was met with some resistance when the English Premier League (EPL) club announced their intentions some two years ago. And, after talks with Liverpool Council, the club initially agreed to abandon their bid.

Now, however, Liverpool FC have worked a deal with the city council and successfully won a trademark for the famous symbol through the Trade Marks and Designs Registration Office of the European Union (TMDREU) having applied in January of this year.

 

Council leader, Joe Anderson, said, “When Liverpool FC first raised the issue of registering the Liver bird logo, it caused a lot of concern that charities and other organisations which used the Liver bird on their literature and promotional material would be unable to do so in the future."

However, instead of limiting legitimate use of the symbol, the new deal between Liverpool Football Club and the city is intended to allow both organisations to crack down on the unlicensed use of the symbol in fake memorabilia, counterfeit shirt sales and other unofficial Liverpool merchandise.

 

"We are happy to help them in these aims and the agreement we reached means the club can protect its Liver Bird logo, other organisations can continue to use the Liver Bird and the council will be able to protect its design of the image. The Liver Bird belongs to the people of Liverpool and the council is committed to doing all it can to make sure it remains that way," Alderson added.

 

A spokesperson for Liverpool Football Club said, "Our position was always to solely seek to protect our specific version of the Liver bird to stop its use in counterfeit Liverpool FC merchandise. We never intended to challenge the usage by the council or other charity or community groups of their version of the Liver bird, and were delighted to work with the local authority on this matter.”

 

The trademark, granted in July, is valid until 2020 and covers a range of products from clothing to key rings with the potential to significantly boost Liverpool's income from licensing and merchandise sales by helping to put an end to a major counterfeit revenue stream.

"Licensing is a very sizeable contribution and it’s one that’s transformed over the last few years," Liverpool FC commercial director Ian Ayre told SportsPro. "We have a team that manages IP protection, trademarks, and they work with a series of individuals and organisations so, yes, we protect it as a football club, but we also work with the Premier League who work on behalf of all Premier League clubs, we work with Uefa who work on behalf of all European clubs, and we work with Adidas who work on behalf of all the people they make kit for. It's a constant battle but it's one we'll always fight, obviously because we want to protect our own revenue but also we want to protect the quality. In some cases it's easy to know the difference between a fake and a real one, but not always, and we don’t want people buying what they believe is quality product and it ends up being counterfeit."

[dirty_sanchez]

This is bullshit and bad news for people wanting to get Hicks and Gillett out. It increases the scope of their merchandising and gives them a big selling point to add to the club.

[WaltonRed]

Fuck fuck fuck fuck fuck fuck