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Liverpool are applying for planning permission to erect a 'marque' for our well heeled corporate supporters on the derelict land behind the Anfield Rd stand.

 

If well heeled people are daft enough to provide cash (for our transfers) in exchange for the opportunity to sit under some fabric on some derelict ground then let them at it.

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Liverpool FC seeks planning permission for corporate hospitality marquee behind Anfield

 

 

 

 

 

 

Anfield (LFC Stadium) home ground to Liverpool FC

 

LIVERPOOL FC has applied for planning permission to put up a marquee behind Anfield to provide corporate hospitality for 500 people.

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The marquee will be put on club-owned derelict land, once occupied by homes, in Anfield Road for two years.

It will address the club’s need to expand its corporate hospitality, while it continues to mull over whether to move to a new stadium or stay at Anfield.

The club insists it is getting close to making a decision. Planning permission still exists to build the stadium designed by Manchester architects AFL but obtaining a lucrative naming rights deal is crucial to subsidising the £300m project.

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AFL are also behind the club’s planning application for the marquee.

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A statement with the planning application states: “Through the increasing spectator demand for quality hospitality accommodation at Anfield Stadium, Liverpool Football Club have identified that the existing facilities are under pressure and have been investigating the options to increase the capacity of the hospitality offer.

“To meet this additional demand and assist the club in remaining competitive with other Premier League clubs, the Club have procured the recent refurbishment of existing facilities and now also propose the introduction of additional accommodation in the form of a temporary marquee structure on land owned by the club at 61-71 Anfield Road and further described in the following Design and Access Statement."

The club has long held the view that it needs to expand its corporate hospitality to boost revenues, which is one motivating factor behind plans to redevelop Anfield or move to a new ground in Stanley Park.

In 2008 Everton FC pulled out of a surprise scheme to allow Liverpool to use part of Everton’s Goodison Park stadium for corporate hospitality on match days.

The plan – which could have provoked reactions from both fan bases – was to use the corporate hospitality area known as The Marquee, at the Park End of Goodison, which would have been decked out in Liverpool branding when the Anfield club were using their rival’s ground.

At the time Liverpool said that, due to extraordinary demand for corporate hospitality at Anfield, it had been forced to look elsewhere for additional high-quality entertainment space.

After dining at Goodison, fans would have been transported across Stanley park to watch Liverpool play at Anfield.

The club’s application states that a portion of the site has been previously used as part of LFC’s food village which operates on match days.

The Reds plan to use the remainder of the site to operate a family area and a hospitality marquee for use on match-days and non match-days.

 

Alongside match-day hospitality, the marquee will also be available for awards dinners, birthdays, weddings, and Bar Mitzvahs, the application states.

The club wants the marquee to be available for use from 8.30 am to 7pm all year, and between 7pm and midnight on a maximum of 28 dates a year.

On match-days the Reds want to operate the marquee three hours before and after matches, up to 11.30pm for evening games.

The marquee is expected to create 80 new job opportunities.

 

 

 

 

 

 

Read More Liverpool FC seeks planning permission for corporate hospitality marquee behind Anfield - Liverpool FC News - Liverpool FC - Liverpool Echo

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For all those who are cynical about FSG's motives regarding the stadium situation, having a corporate hospitality tent offering the sort of thing Anfield currently cannot accommodate does 2 things:

 

1 - it opens up a hitherto untapped revenue stream for the club

2 - it allows the club to gauge in a pretty cost-effective manner just how strong the corporate hospitality market would be for the club

 

As long as FSG don't intend for this to become some sort of permanent solution, I don't think it's that bad an idea.

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For all those who are cynical about FSG's motives regarding the stadium situation, having a corporate hospitality tent offering the sort of thing Anfield currently cannot accommodate does 2 things:

 

1 - it opens up a hitherto untapped revenue stream for the club

2 - it allows the club to gauge in a pretty cost-effective manner just how strong the corporate hospitality market would be for the club

 

As long as FSG don't intend for this to become some sort of permanent solution, I don't think it's that bad an idea.

 

 

There's a bunch of fucking Clowns running the Club so a Circus Tent is about right.

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Is this where all the supporters club tickets snaffled back will end up? The 250 quid, one game a lifetime brigade ?

Wait until they announce the Anfield Zeppelin balloon for people on the season ticket waiting list.

 

A zeppelin balloon over Anfield and free binoculars for all season ticket holders of the balloon.

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For all those who are cynical about FSG's motives regarding the stadium situation, having a corporate hospitality tent offering the sort of thing Anfield currently cannot accommodate does 2 things:

 

1 - it opens up a hitherto untapped revenue stream for the club

2 - it allows the club to gauge in a pretty cost-effective manner just how strong the corporate hospitality market would be for the club

 

As long as FSG don't intend for this to become some sort of permanent solution, I don't think it's that bad an idea.

 

I admire your positive spin Trumo. However I don't think that too many conclusions can be drawn between demand for a tent behind the ARE, and for new, luxury banquetting facilities in a new stadium.

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For all those who are cynical about FSG's motives regarding the stadium situation, having a corporate hospitality tent offering the sort of thing Anfield currently cannot accommodate does 2 things:

 

1 - it opens up a hitherto untapped revenue stream for the club

2 - it allows the club to gauge in a pretty cost-effective manner just how strong the corporate hospitality market would be for the club

 

As long as FSG don't intend for this to become some sort of permanent solution, I don't think it's that bad an idea.

 

yes, noticed hosp prices for this season had increased significantly too

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Guest ShoePiss

I'm arsed about the complete lack of a new stadium or a comprehensive Anfield expansion. A tent for the well heeled? Apart from hoping they need to wear wellies I couldn't give a fuck.

 

Oh didn't cancer and aids set up something similar?

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Wait until they announce the Anfield Zeppelin balloon for people on the season ticket waiting list.

 

A zeppelin balloon over Anfield and free binoculars for all season ticket holders of the balloon.

 

No doubt this has been pinged across the Atlantic to Boston where some yank is now rubbing his chin, going, hmmmm....

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