Ticket prices

[smokinstu]

Ill prob get negged to fuck for this and I get that the timing of the club doing this reeks of profiteering and its not like we're seeing any better football to go with any recent price rises, but isnt the price of a ticket just a market price? If it was too expensive there would be empty seats in Anfield? There's touts stood all along walton breck selling tickets for far more than the club propose, and people buy them week in and out. People are so desperate to see our team they'll pay for flights and taxis and hotels in order to do it. I know a tout with 15 season tickets, he packages them off to a supporters club in Norway with flights and accommodation and could live off of the proceeds. Why wouldnt the club want to make that money themselves? There is, as far as i know a phenomenon with our club where season tickets never get returned, they just get passed onto to a friend or family who wants to take it and is willing to pay, that wouldnt happen if they were asking too much for a ticket. These surely are the indicators the owners have to go off, and thats just how markets work. Liverpool FC dont really set the price of a ticket, the fans do, if its too much you dont pay it... I dont get why the club would make a £30 ticket that people are already willing pay well over a £100 for. 

[Paco]

the club told me to get someone to take my season ticket. I ended up giving it to the lad who sat beside me.

[Oh Buoy]

I thought the Q&A was off, Ian?

[an tha]

What are you advocating with your market price argument?..

 

Club forcing out die hard supporters who can't afford a ticket and then selling their seat to daytripper whoppers at a higher price..that isn't right.

 

The club trades off its supporters and uses them to sell the club commercially, why should they then freeze those very people out just to get in somebody else who will or can pay the price? The people who have supported this club for years don't deserve that treatment....what we will end up with is a crowd that is a revolving door of this weeks daytripper whoppers with their bags of shite from Liverworld, their scouse pie and hot dog wrappers as a memento and their half scarf (bought from liverworld not outside)... Squeeze the diehards or those who aren't wealthy enough out and fill the ground with people with big and open wallets....fuck that shite!

 

If it is simply about filling a seat at the highest price somebody is willing to pay then they may as well move us from Anfield and take us on the road every week and rename us because we won't be Liverpool FC any longer.

[Ipplfc]

With the new TV deal coming in next season,every premier league club could let all the fans in,FREE OF CHARGE,for every game next season and still make a profit on what they got for this seasons deal,just think about that for a minute,the greedy bastards from all the clubs could let the fans in for £20/£30 and still make fuck'n shed loads

[Brownie]

Tory.

[xerxes]

There is some truth in the argument that if some fans are prepared to pay ever higher prices to touts then that money is better off in the Club’s hands than those of third parties, yet it is only a half truth.

 

LFC, more than any other club in the North West and PL, has done the most to create demand by doing the least to expand capacity. As population has grown, and interest in football has increased, we have responded only by lifting prices, not increasing the numbers who can attend.

 

Simultaneously the Club has been peddling the “famous Anfield atmosphere” to those paying ever higher prices, whilst stripping the stands of those who help to create it.

 

Football, and LFC, has become expert at treating fans as customers to be exploited when the going is good, and calling upon them to behave like supporters when it is not.

 

There is a tipping point between fans as supporters, and fans as customers. Season ticket holders and regular match day goers tend to be great fans, but lousy customers. Far better to have thirty eight club shop visits, shirt buys and, refreshment stall visits from one seat, than one.

 

With the new TV deal there is no justification whatsoever for any price rises, and every argument that prices should be reduced. The only beneficiaries are not LFC as a playing club, but those pocketing ever increasing salaries. We do not need to increase prices to remain competitive – we could let everyone in for free and still be ahead of our nearest income rival. We do not need to do it to pay for the new stand, it will pay for itself in six years, and FSG will get their loan back through the increased capital value of the club.

 

I have no problem with a top price of £77 a ticket, if someone wants to pay that, fine, and people are already routinely paying between £150- £300 for hospitality packages. For me the problem is £50 to sit on the Kop, a stand that is being systematically robbed of its significance by both pricing, and its dwarfing by both the new Main Stand and the new ARE ( if it is ever done- too few hospitality opportunities in an end stand you understand).

[VERBAL DIARRHEA]

Wonder if his friend selling " packages " to Norway is called Thomas Cook. Is he Ian ?

The club should clamp down on touts anyway regardless of the fact the money for the original ticket still goes to them. As for passing on season tickets, that's the only reason a lot have them. Me included.

[xerxes]

The club should clamp down on touts anyway

This is the perverse aspect of the whole affair.

 

Touts show that FSG's strategy is working, touts can only operate if there is a shortage of supply. The more touts, the happier Ayre is

[Strontium]

Ill prob get negged to fuck for this and I get that the timing of the club doing this reeks of profiteering and its not like we're seeing any better football to go with any recent price rises, but isnt the price of a ticket just a market price? If it was too expensive there would be empty seats in Anfield? There's touts stood all along walton breck selling tickets for far more than the club propose, and people buy them week in and out. People are so desperate to see our team they'll pay for flights and taxis and hotels in order to do it. I know a tout with 15 season tickets, he packages them off to a supporters club in Norway with flights and accommodation and could live off of the proceeds. Why wouldnt the club want to make that money themselves? There is, as far as i know a phenomenon with our club where season tickets never get returned, they just get passed onto to a friend or family who wants to take it and is willing to pay, that wouldnt happen if they were asking too much for a ticket. These surely are the indicators the owners have to go off, and thats just how markets work. Liverpool FC dont really set the price of a ticket, the fans do, if its too much you dont pay it... I dont get why the club would make a £30 ticket that people are already willing pay well over a £100 for.

 

Everything you have written is technically true. Persistent high demand is ultimately responsible for the rising cost of supply. Indeed, you would probably need to price the cheapest tickets somewhere north of £50 before you even got near the rate of equilibrium.

 

Nevertheless, most folk see football clubs as something more than traditional businesses, and that is why rising ticket prices leave many with a sour taste in the mouth.

[Strontium]

Tory.

 

This club was founded by a Tory, because he wasn't getting what he deemed to be enough ticket revenue from his Evertonian tenants.

 

If you know your history, and all that.

[an tha]

.

[an tha]

.

[Cardie]

As for passing on season tickets, that's the only reason a lot have them. Me included.

 

Passing on a season ticket isn't an issue, a ticket is passed on to you, it becomes yours you pay the ticket price and you go to the game (occasionally you give it to someone if you can't make it etc etc).

 

The stockpiling of season tickets by certain groups of people who charge inflated prices for the use of it on a game to game basis (going as far as escorting people to their seats and taking the ST off them before the game starts) is another matter entirely though.

[Brownie]

This club was founded by a Tory, because he wasn't getting what he deemed to be enough ticket revenue from his Evertonian tenants.

 

If you know your history, and all that.

And?

[TheHowieLama]

#norwegianswould

[Wezza]

Cut Premier League ticket prices, urges Man City captain

Manchester City captain Vincent Kompany has urged Premier League football clubs to cut ticket prices for fans.

 

The two-time Premier League winner said fans helped create "a lot of atmosphere" at matches helping clubs sell the TV rights.

 

"Use that competitive advantage to lower the price for the fans," he said.

 

 

Kompany's advice stems from his recent dissertation on the topic for his Masters in Business Administration, which he graduated from last month.

 

He told the BBC Radio 5 live's Wake Up to Money programme that it was for business reasons that he wants to see the cost of a ticket reduced as part of the Premier League's long term strategy.

 

Kompany's research - based on speaking to 25 fellow elite footballers - concluded there was "a real financial value and benefit in fostering home advantage".

 

"The study concluded that you get better home advantage depending on the atmosphere that you can create within your facilities, and that is linked to the people who enter your stadiums.

 

"Those that live for the club, and are probably more attached to the club than anybody else. But those are probably not always the guys who can afford it," he added.

 

According to the recent Annual Review of Football Finance by Deloitte, the proportion of Premier League revenues that come from matchday ticket sales has fallen from 29% in 2007/8 to a projected 15% in the 2017/18 season.

 

When compared to the rest of Europe's top leagues, in 2015/16 the Premier League was less reliant on ticket sales (17% of revenues) than Spain (20%) and Germany (19%), but more so than Italy (11%) and France (11%).

 

In that season the television revenues in England's top division were more than double that of its nearest rival, Spain's La Liga.

 

Kompany said because the Premier League was generating two or three times the revenue of the other top five leagues in Europe from TV, it should focus on this.

 

He said this meant creating "the best atmosphere in the stadium; meaning the right people in the right place."

 

If the Premier League did not cut ticket prices, he warned it could reach "breaking point" by squeezing too much out of its home fans.

 

"I think you can use a logic to say you can generate more revenue in the long term, if you can make a product that is the most authentic that exists in the world, then use your marketing powers to sell it across the world and make more revenue that way," he said.

 

He noted generally clubs performed better on their home turf.

 

"For every pound that you lower the ticket price, if you can recover it in that home advantage, you maybe won't have a loss," he said.

 

Kompany also noted that as the Premier League extended into relatively untapped markets such as China, India, Africa it would be able to boost revenues by charging more for overseas tickets there.

 

"They'd just come and spend £400 a ticket, it's nothing for them because it is a once in a lifetime experience, like going to an NBA or NFL game."

 

Competition within the Premier League makes it more difficult for an individual top team to be price-chopping trendsetters, with big differences between the clubs on how reliant they are on gate receipts.

 

Around 29% of Arsenal's revenues came from ticket sales in 2015/16, but at Kompany's own club, Manchester City, they made up just 13% of the total.

 

Kompany says that is why the Premier League needs to act.

 

"It is a difficult decision to make unless the clubs make it together. Once they are aligned [in the Premier League] it is completely possible, and adds value to the league worldwide."

 

The Premier League says that more than half of its tickets sold this season have cost fans less than £30.

 

Kompany's conclusions, made from research that included interviews with the likes of Thierry Henry and Frank Lampard, are that it is in the Premier League's interests for the proportion to be higher than that.

 

BBC Sport's 2017 Price of Football study, released in November, found more than 80% of ticket prices in the Premier League were either reduced or frozen for the 2017-18 season.

 

Average season ticket prices across English football's top flight are at their lowest levels since 2013, having fallen for the second consecutive year following a record £8.3bn global TV rights deal signed last season.

 

However, a poll of young adult football fans conducted as part of the study suggested the cost was putting them off attending games.

 

The study, which has been running for seven years, requested information from 232 clubs across England, Wales, Scotland, Northern Ireland and Europe.

[sir roger]

80% of tickets may be frozen or reduced slightly , but they were far too high to start with, I have no idea how a young lad or girl on minimum or low wages could afford a £50+ ticket for us. 

 

I am lucky in that I get a fairly regular free ticket when my mate can't attend with his season ticket but I have noticed that there are only 3 or 4 people in the immediate vicinity who are markedly younger than me & I am 57. Surely this ageing crowd is going to have an impact soon.