Liverpool sponsor wants Asian players

[StevieH]

Liverpool sponsor wants Asian players on club - Westport News

 

MANCHESTER, England (AP) — The bank that sponsors Liverpool wants the club to bring in high-profile Asian players.

Standard Chartered executive Gavin Laws outlined his hopes for Liverpool in an interview with The Associated Press on Thursday, saying the bank sees great potential for the club to increase its exposure in the Asian market — where it does most of its business.

 

"The real power for what Liverpool could do for us, and I think for the English Premier League, is if there was a way they could nurture foreign players from Asia ... a great Asian player — you see what Park Ji-sung does for Manchester United," Laws, the bank's head of corporate affairs, said at the SoccerEx conference.

 

"The markets in Asia and the Middle East are so nationalistic, they are very proud about their countries. (Matches) become huge events. One appearance from a player, say from Dubai in the Premier League, and you'd have the whole of Dubai watching it."

 

Liverpool is sixth in the Premier League, four points behind fifth-place Tottenham, which is in the Europa League spot and has played a game less.

 

It means the five-time European champions are set to miss out on competing in the more lucrative Champions League for the second successive season.

 

For Standard Chartered, the European competitions are of less interest than the Premier League.

 

"The Champions League for us as a sponsor is not that important for us," Laws said. "By the time the games are played, the major markets we are interested in, everyone is asleep and in bed."

 

And it's in those Asian markets where Standard Chartered wants to be selling more shirts with its brand across them.

"The market is saturated in Europe with so many clubs, how many more merchandise sales are they going to create over the next 10 years?" Laws said. "If the clubs want to do merchandise sales going at an exponential rate you've got to be in China, you've got to be in Korea, really getting all the people excited about the game."

[Wor Horse]

Motherfuckers.

[Jim MM]

I can see his point but I have no doubt we've already told him we are not going to sign players based on a bank's policies. Especially when they are racist.

[Ted]

Huang on a minute!

 

 

lol

[18-5]

Stop telling us what to do yeah...

[The Golden Eel]

Fucking hell.

[Dan Vito Corleone]

I'm sure they aren't bothered about it in the slightest, if they are, and there aren't any Asian players good enough, un-fucking-lucky.

[Chinandeler Bong]

He's talking from a Business point of view, and in that sense he is spot on.

I dont think for a second he is suggesting that we follow Standard and do what THEY see fit, he's just making a fair and valid point.

[Section_31]

"The Champions League for us as a sponsor is not that important for us," Laws said. "By the time the games are played, the major markets we are interested in, everyone is asleep and in bed."

 

Ha fucking hell, talk about a sign of the times.

 

Bill Shankly facepalm.

[mht1892]

if we signed Honda from Moscow who is quality, the club would turn over a massive revenue on merchandise I think.....

[RedKnight]

Carlsberg made us sign Poulsen.

[Section_31]

Carlsberg made us sign Poulsen.

 

Manchester United made us sign Poulsen.

[RobbieOR]

Carlsberg made us sign Poulsen.

 

Poulsen signed after Standard Chartered started sponsoring us.

 

Agger would have been more apt.

[Kopite Pete]

Maybe Ayre can tell them they can employ a few scousers in some of their branches.

[Anny Road]

Originally Posted by RedKnight

Carlsberg made us sign Poulsen.

 

Aye Roy had too many Special Brews

[Antynwa]

YOU BUY

 

YOU BUY NOW

[Trumo]

Dear Gavin Laws,

 

How about you read up on the core values and ethos of Liverpool Football Club and its very raison d'être, and then maybe you will realise that the big bucks actually come in when a team is consistently successful, because ultimately that is what drives commercial revenue growth and exposure to the foreign markets you dream of courting. Because as things stand, you've just driven a bloody great satay skewer through the statement made by your company upon agreeing sponsorship, proclaiming that it shares the goals and ethos of Liverpool Football Club.

 

The banking sector is already under the microscope having contributed significantly to the near-global financial meltdown recently. Surely those in the industry with your level of experience should realise the pitfalls of chasing the cash through an unsustainable dream?

 

Until then, you might want to pipe down. There's a good lad.

 

Yours faithfully,

 

Trumo.

[Unrighteous]

Honda is ace.

[Deepz]

Wouldn't mind Honda or Kagawa, but the players have to be of adequate quality. Look at Park a Utd, hes a good player, and no doubt earned them big bucks in merchandising.

[mht1892]

Honda is ace.

 

Indeed he is.

[redsoxs]

Honda is dirty fucker..... shit to boot.

[WaltonRed]

Its a nothing story.

 

Chill winston!

[RedKnight]

Poulsen signed after Standard Chartered started sponsoring us.

 

Agger would have been more apt.

 

But not as funny. Duh.

[Fugitive]

My first reaction to this was...

 

HO LEE FUK

[Istvan Kozma]

always wondered when i spent time in south east Asia and stay up till 4am to watch the match, alone, why all this talk about massive commercial revenue in the far east.? nobody really watches it. i spent 2 months in china and to find a 'EPL' match was difficult, certainly not billions of people watching it in park ji hung shirts. And all the shirts that you do see are totally jarg. so i am unable to see the connection that is constantly forced down our throats about the far east markets. something is askew, and betting syndicates won;t be too far away from it.