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house for sale in Leeds...


Bob
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This Up my street thing is for real? I thought it was Howard having an amusing pop. Jesus, how do they get away with that shit??

 

Where can I find it? Is it Upmystreet.com or something? Who the fuck are ACORN?

 

ACORN handily cut up the nation into demographic segments so that Marketing people can tell which area's to target with their tat.

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ACORN handily cut up the nation into demographic segments so that Marketing people can tell which area's to target with their tat.

 

Just read mine, and sweeping generalisations aside, it's completely and utterly wrong. It reckons I live in a shit part of town where it's most ex-council, below average earnings, and our only hope of wealth is the football pools or the fucking bingo!

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Often, many of the people who live in this sort of postcode will be white-collar singles or sharers living in terraces. These are known as type 25 in the ACORN classification and 1.55% of the UK’s population live in this type.

 

Towns where neighbourhoods fitting this profile can be found include York, Canterbury, Swindon, Norwich, Bristol, Reading and Cardiff. Here is an overview of the likely preferences and features of your neighbourhood:

Family income Medium

Interest in current affairs Medium

Housing - with mortgage High

Educated - to degree High

Couples with children Low

Have satellite TV Low

 

This type is a mixture of young professionals and students in prosperous provincial towns and cities. Households are a mix of singles, couples and flat and house sharers.

 

Residents are mostly in their 20s and early 30s. They are well qualified, usually to A-level and degree standard. The older individuals in this type are often already in successful professional and managerial careers. Others are in lower managerial roles, as well as clerical occupations. Some work in the education and healthcare sectors. The term-time student population in this type is above average.

 

Most of the housing is terraced with some converted flats. Purpose built flats are rarer. Renting from a private landlord is higher than the national average, but many are buying their properties on a mortgage. Most households are two or three bedrooms.

 

Car ownership is in line with the national average, with most households having one, and some having two cars. Despite this, most residents use public transport, cycle or walk when travelling to work.

 

These individuals are slightly higher than average holders of savings and investment products such as ISAs, unit trusts and stocks and shares. They are also likely to use the Internet for savings accounts and to source credit cards.

 

Their preferred newspapers are The Guardian, Independent and Observer. They are likely to have cable TV and are keen on exercise and sport as well as theatre, music and the arts.

 

Where I live.

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