I've no doubt statistically it makes more sense to hold onto the ball and look for a better shooting opportunity. However, it makes us predictable.
An inside forward, for instance, has to try beating a fullback on the outside a couple of times to mix things up and plant a seed of doubt. You can tell the ones who'll only ever cut inside, and they are easily shut out.
We shouldn't just be Coutinhoing shots into shins at every opportunity, but we do pass up the chance whenever there's a clear sight of goal from distance. Defenders drop off and just shuffle from side to side, like it's Space Invaders.
It doesn't have to fly into the top corner to be effective either. It creates space when defenders are drawn out. Plus, we've got some of the quickest forwards in the league, both in terms of ground covered and mental sharpness, who are capable of reacting first to anything that comes back off the keeper.
Most defences that nullify us are made up of less mobile slab heads who're slow to react to the unexpected. Origi following in VVD's up and under being one notable example. They didn't expect Pickford's mistake, but watch Origi, he was moving as soon as it was hit.
Tldr: mix it up a bit.