I reached tipping point a couple of years ago.
What I do now, I phone sky every year tell them i'm cancelling. Currently I have 50% off my sky bill for one year. I pay £26 quid a month. There is a thread on here somewhere about offer sky do from time to time. If sky ever ditch these offers then its goodbye to sky forever.
I don't have BT sport, nor never will. I stream those matches on Kodi, Acestream, Sopcast etc. Once its all set up its just a case of finding the best one on match day.
£26 a month for it all is my limit to what I'll pay, and with streaming becoming better quality I'm starting to resent that now also.