Same here, albiet from a bit of pressure from my sons. As it turns out l got a pretty good deal. l figured it was going to cost me £30 per month for SS Collection in HD but the guy at Virgin Media says "we can waive the £15 per month for your V+ box"
So it turns out l got the whole package in HD for £14.50 per month.
We already have the xl tv pack so we get ESPN also.
But yeah on topic, it seems they are pretty much cleaning up on the footie coverage.