They have sold the Anfield atmosphere as a reason to get these "customers" in, problem is, its the local and die hard supporters that created the anfield atmosphere and they are the ones who are being marginalised to make way for the customers.
It's been diluted down so much now that the atmosphere is no longer there.
It's no surprise that European nights under the lights give a better atmosphere as its harder for OOT to attend midweek.