Mourinho just isn't as bright as he thinks he is. The difference between him and, say, Brian Clough was that Clough used the press whereas the press uses Mourinho. When Clough wanted to say something controversial, he'd say it, but when he didn't, he didn't - no matter how much the hacks tried to provoke him. Mourinho, on the other hand, cannot resist giving the press what they want. Now he probably feels trapped - and pretty foolish. It's enjoyable to watch.