We could definitely do a lot better and I think not having a DoF/competent negotiator is really hampering us.
I, like most on here, have no real insight into exactly the chain of command and how exactly finances, bids, negotiations etc are carried out and who has the final say on what etc.
I really feel we need one person in charge, doing the job Ayre is doing but who is not Ayre.
Rodgers is great at the football side but as far as identifying & negotiating for targets and dealing with the 'business' side of things , I think it's about time FSG rectify this.