As someone who sadly still buys replica shirts despite my years, I am disappointed (like many) as to the poor design of the latest shirts. The home one is passable but unremarkable and the away short is a disgrace. Only the alleged third shirt is not too bad.
Obviously no-one is forced in to buying these shirts and I have not noticed many wearing the new home shirt where i live (Liverpool).
I suggest that those going to the games wear any replica shirts not made by Warrior as a protest against the new designs. Warrior like any company enjoy free marketing on tv where people will wear their products in support of the team. Wearing previous shirts made by Adidas, reebok would deny them this marketing on a global scale as all matches are covered by live tv across the world.