I agree to what you have said, Dave, BUT, the problem is that todays world is so commercialised, that if we don't move, we will end up like the Newcastle's of this world, who do enjoy an healthy support, but can't compete with the top teams. I would hate it for us if we couldn't compete for at least the top 4 of the premier league, never mind the title, just because we couldn't bring in more matchday revenue.