At least they've stopped pretending

[Oh Buoy]

The best part of the page is the tagline "Other clubs ask you to register. We welcome you into the world's greatest football family". 

 

Which is then proceeded by an entire page of registration buttons/CTA. 

[Captain]

The best part of the page is the tagline "Other clubs ask you to register. We welcome you into the world's greatest football family".

 

Which is then proceeded by an entire page of registration buttons/CTA.

And to pay more the further you're away from Anfield. I guess postage on those emails don't come cheap!

[stringvest]

Rather than get all angry about stuff like this, just ignore it.  Football is a business.  Marketing people will do what marketing people do.  If people don't like it, they won't sign up.  

[Dicko]

I am guessing you say classy in a negative way but why do you say that when we have remembered the 96 and Bob Paisley. Honestly I do not get it.

 

Because it's not about remembering it's about branding.

Liverpool have successfully managed to market a tragedy that killed 96 people.

 

Don't worry though, there's going to be a Survivor's bench.

After 29 years of the club completely ignoring the survivors and the HJC they're getting a bench.

 

So don't talk to me about the LFC family.

[Section_31]

I think it's a bit of a myth that Liverpool is in any way a community club or ever has been.

 

The bond was never between the club and fans it was between certain managers and fans, and certain trusted players.

 

The club shit on Shanks and has never known its arse from its elbow off the pitch, not in my lifetime anyway.

 

It does the square root of fuck all for the city or out in the community unlike Everton (ask most teachers or youth groups in poor parts of the city what their differing opinions are of the two clubs' community work).

 

It's without doubt the city's biggest brand and 'company' in terms of turnover and standing in the world, conversely it's located in one of the poorest areas of not only the city but Britain - yet has done FUCK ALL for said area, ever.

 

Even city build pitches and regenerate areas of moss side.

 

Have a look at any non footballing jobs they advertise, from graphic designer to admin and they'll all be considerably below market rate or, at best, just on a par.

 

If LFC could move itself to New York and get away with it they'd do it tomorrow, I'm under no illusions about that.

 

My loyalty to LFC is actually to various personalities in its history, teams, players and the fan base, as an organisation it's shite.

[Dicko]

I think it's a bit of a myth that Liverpool is in any way a community club or ever has been.

 

The bond was never between the club and fans it was between certain managers and fans, and certain trusted players.

 

The club shit on Shanks and has never known its arse from its elbow off the pitch, not in my lifetime anyway.

 

It does the square root of fuck all for the city or out in the community unlike Everton (ask most teachers or youth groups in poor parts of the city what their differing opinions are of the two clubs' community work).

 

It's without doubt the city's biggest brand and 'company' in terms of turnover and standing in the world, conversely it's located in one of the poorest areas of not only the city but Britain - yet has done FUCK ALL for said area, ever.

 

Even city build pitches and regenerate areas of moss side.

 

Have a look at any non footballing jobs they advertise, from graphic designer to admin and they'll all be considerably below market rate or, at best, just on a par.

 

If LFC could move itself to New York and get away with it they'd do it tomorrow, I'm under no illusions about that.

 

My loyalty to LFC is actually to various personalities in its history, teams, players and the fan base, as an organisation it's shite.

 

Not strictly true they've bought houses in the local area then left them empty thus creating a derelict area and artificially lowering property values then buying more property at lower than market value then leaving them empty as well.

 

So they haven't done fuck all, they've gone out of their way to make the place worse.

Love the LFC Family me.

[Stickman]

Footballs shit but it's kind of bearable when you win things ......

We can all have rose tinted ideas of the past but it was great basically as we were the best team in Europe and when you ain't it's not as good

[an tha]

All this heavy marketing and accelerated commercialism is us playing catch up after years of being 'behind' where the game was and has headed...

 

The Mancs were at it years ago when they were opening a megastore at the toilet whilst we still had that crappy little portacabin in the main stand car park!

 

It is all a part of what footy has become and it isn't going away any time soon - we as a club are now fully embracing it (with all the teeth itchingly shite parts of it) but when all is said and done it has to be 'tolerated' if we want to fight it out with our rivals financially as best as we can.

 

 

The good news is it is possible to ignore a lot of it - a fair bit of it has to have a blind eye turned to it and quite a bit of it is fully deserving of scorn, but in a game where money is king and is becoming more and more so the game the club is playing is a necessary evil...

 

I've just against all my 'instincts' renewed my membership for £35 or however much it is as it is my only route into the ground these days with the members sale/ACS and shelled out another £20 for my lad who is 8 and wants to go games now.

 

I hate paying it - but i want to go the game and i want to take my lad so i swallow it - they can stick it up their arses whatever they call it and the tacky shite they send out as a part of it but yeah I pay it because i wanna go the game.

[TheHowieLama]

We're shite - at least we have stopped pretending.

[AngryOfTuebrook]

https://www.liverpoolfc.com/membership

I don't get it.

 

Is there something I'm missing here? Isn't this the same membership scheme they've had for years?

[s(k)aturation]

Why can't you hate the hedge fund/yachtsman owners and still, obversely and paradoxically, want them to succeed by making us great again?

 

I agree with Dicko and NV... and I suspect, rather than either of them, I'm actually the boring cunt.  

Along of course, with Mark Anubis.

 

That's the paradox of continuing to support Liverpool, beyond the days of when I was a kid and Tommy Smith earned 500-quid a week.

 

It's all good, sort of.

[Ronnie Whelan]

I think it's a bit of a myth that Liverpool is in any way a community club or ever has been.

 

The bond was never between the club and fans it was between certain managers and fans, and certain trusted players.

 

The club shit on Shanks and has never known its arse from its elbow off the pitch, not in my lifetime anyway.

 

It does the square root of fuck all for the city or out in the community unlike Everton (ask most teachers or youth groups in poor parts of the city what their differing opinions are of the two clubs' community work).

 

It's without doubt the city's biggest brand and 'company' in terms of turnover and standing in the world, conversely it's located in one of the poorest areas of not only the city but Britain - yet has done FUCK ALL for said area, ever.

 

Even city build pitches and regenerate areas of moss side.

 

Have a look at any non footballing jobs they advertise, from graphic designer to admin and they'll all be considerably below market rate or, at best, just on a par.

 

If LFC could move itself to New York and get away with it they'd do it tomorrow, I'm under no illusions about that.

 

My loyalty to LFC is actually to various personalities in its history, teams, players and the fan base, as an organisation it's shite.

Fair point.Everton do a lot of good stuff in the community. I think our club takes a lot of locals for granted in comparison. I reckon i'm one of the older posters on here so my blue mates don't have the bile the younger blues have (and a lot of younger reds also). I still have a sibling respect for them and they are a proper football club. We have so much that make us special but it's the fans, some managers and a lot of our ex players.

 

Having said that, i like the fact that we are getting our shit together off the pitch. I mightn't like the commercial side but it isn't 1963 and looking after the finances means we can compete.

[Section_31]

Fair point.Everton do a lot of good stuff in the community. I think our club takes a lot of locals for granted in comparison. I reckon i'm one of the older posters on here so my blue mates don't have the bile the younger blues have (and a lot of younger reds also). I still have a sibling respect for them and they are a proper football club. We have so much that make us special but it's the fans, some managers and a lot of our ex players.

 

Having said that, i like the fact that we are getting our shit together off the pitch. I mightn't like the commercial side but it isn't 1963 and looking after the finances means we can compete.

 

I think Everton have been quite canny doing community stuff because they know they won't get their next generation of fans from abroad or down south because they're no draw, so they have to get them local and get then young. That being said, I know a few teachers who can't praise them enough in terms of the resources and stuff they provide when they're asked for help. 

 

I'm indifferent about what clubs do to an extent, Liverpool are just doing what all the others are doing, that's the nature of the global beast and they can't be slagged off for dancing the dance. 

 

Football is swings and roundabouts. Was watching highlights of the Liverpool v Everton 4-4 match recently before Kenny resigned and the pitch looked like the Somme. The sport was pretty fucking financially and resource poor back then, plus, for all the nostalgia about what it was like to be a fan back in the 70s, I've heard stories of violence from older family that'd turn your stomach, people getting golf balls lobbed at them or having hot tea thrown on them while they're stood there with their kids just watching a game. 

 

It's a family sport now, (if you can afford it) you can take your wife and your kids, it's reasonably safe, the pitch and grounds are top class, the players are athletes who are expected to deliver both on and off the pitch - bear in mind not so long ago the existence of 'sportsmen' like Neil Ruddock was tolerated.  

 

We've lost things - much of it down to changes in wider society and community IMO rather than just football - but we've gained things too. Rightly or wrongly it's an entertainment industry now. 

[dockers_strike]

I think it's a bit of a myth that Liverpool is in any way a community club or ever has been.

 

The bond was never between the club and fans it was between certain managers and fans, and certain trusted players.

 

The club shit on Shanks and has never known its arse from its elbow off the pitch, not in my lifetime anyway.

 

It does the square root of fuck all for the city or out in the community unlike Everton (ask most teachers or youth groups in poor parts of the city what their differing opinions are of the two clubs' community work).

 

It's without doubt the city's biggest brand and 'company' in terms of turnover and standing in the world, conversely it's located in one of the poorest areas of not only the city but Britain - yet has done FUCK ALL for said area, ever.

 

Even city build pitches and regenerate areas of moss side.

 

Have a look at any non footballing jobs they advertise, from graphic designer to admin and they'll all be considerably below market rate or, at best, just on a par.

 

If LFC could move itself to New York and get away with it they'd do it tomorrow, I'm under no illusions about that.

 

My loyalty to LFC is actually to various personalities in its history, teams, players and the fan base, as an organisation it's shite.

 

That will be City with Mansours money would it because they did not build a single pitch nor regenerate a single square fot Moss Side before hand. Yet Liverpool FC get shit thrown at them and theres always some ulterior motive for the club doing something. Well what do you think Mansour is regenerating Moss Side for. Isnt that something our political parties should be doing rather than waiting for mega rich oil shiehks and football clubs to do something about it.

[Section_31]

That will be City with Mansours money would it because they did not build a single pitch nor regenerate a single square fot Moss Side before hand. Yet Liverpool FC get shit thrown at them and theres always some ulterior motive for the club doing something. Well what do you think Mansour is regenerating Moss Side for. Isnt that something our political parties should be doing rather than waiting for mega rich oil shiehks and football clubs to do something about it.

 

I don't disagree but they've left something behind. If you took LFC out of Liverpool tomorrow and moved it somewhere else, what would its legacy be in terms of physical impact on the city? What would it leave behind? 

[an tha]

Did the club ever do anything positive to make up for demolishing the vernon sangster?

[dockers_strike]

I don't disagree but they've left something behind. If you took LFC out of Liverpool tomorrow and moved it somewhere else, what would its legacy be in terms of physical impact on the city? What would it leave behind? 

 

Pretty much the same as every other historical Premier League football club I would say. City are only doing it because they can. Do people seriously believe Mansour is a dyed in the wool socialist or something. Once again it is LFC singled out. What's LFC's legacy. At least they are employing people in the city emplloying people in the club shops. They have made a run down area of the city or at least a part of it look pretty decent for once. Yes it needed a slum housing clearance but then again some folk would have prefered the houses would have stayed I guess. Meanwhile outside the city in kirkby the club is going to turn a shit heap into a state of the art academy employing more people and providing improved football pitches for locals. But thats not good enough is it. There is always room for improvement yet whenever LFC does it it is the wrong kind of improvement or improvements some people do not want because in their opinion it is sarcastically classy. Very very strange.

[an tha]

Hold on, Dockers....LFC clearly were guilty as hell for their big part in the decay and decline around Anfield....it would be ridiculous to suggest otherwise.

 

A shiny new stand - a new club shop and a few trees down a 'new street' is hardly helping the area or making a run down area look better, especially when they were so guilty of contributing to how bad the area became.

 

That said I agree that they shouldn't take all the blame for the problems and I am sure the clubs intentions are better than they have been for years - but i think most reasonable people would say and importantly the people who live/lived there in that area would say LFC have not done right by the area down the years.

 

 

Articles like this are pretty damning:

 

 

https://www.theguardian.com/football/david-conn-inside-sport-blog/2013/may/06/anfield-liverpool-david-conn

[dockers_strike]

Hold on, Dockers....LFC clearly were guilty as hell for their big part in the decay and decline around Anfield....it would be ridiculous to suggest otherwise.

 

A shiny new stand - a new club shop and a few trees down a 'new street' is hardly helping the area or making a run down area look better, especially when they were so guilty of contributing to how bad the area became.

 

That said I agree that they shouldn't take all the blame for the problems and I am sure the clubs intentions are better than they have been for years - but i think most reasonable people would say and importantly the people who live/lived there in that area would say LFC have not done right by the area down the years.

 

 

Articles like this are pretty damning:

 

 

https://www.theguardian.com/football/david-conn-inside-sport-blog/2013/may/06/anfield-liverpool-david-conn

 

Oh please spare me. Remind me again how long some people have been mouthing off about increasing capacity.

[stringvest]

The club has never given a fuck about the area, or the fans. Let’s be honest. When I started going the ground was a fucking disgrace. It’s still pretty bad now. The only thing they’ve ever given the city is the tourist revenue brought in by fans.

[an tha]

Fucking hell, Dockers it is almost pointless trying to be reasonable with you isn't it... that is all you can say after that post and that article - did you even read the article and what the people in that area had to say about things?

 

For clarity I am not saying the club is totally to blame for the decline of the area over the years, but the years and years and years of indecision/inaction and silence over the redevelopment/relocation of the stadium was a major contributory factor.

[VERBAL DIARRHEA]

Taking over a dump in Kirkby is right. And probably building and selling a lot of new houses on Melwood for top dollar. West Derby might not be what it was but they will still be bought.

Nobody is doing anyone a favour here.

[Oh Buoy]

If they truly cared about the fans they'd buy the patch that Everton want for their new stadium and leave it vacant.

[dockers_strike]

Fucking hell, Dockers it is almost pointless trying to be reasonable with you isn't it... that is all you can say after that post and that article - did you even read the article and what the people in that area had to say about things?

 

For clarity I am not saying the club is totally to blame for the decline of the area over the years, but the years and years and years of indecision/inaction and sioence over the redevelopment relocation of the stadium was a major contributory factor.

 

Oh hear we go. Because I have stated a good rebuttal to your David Con article it is me who is being unreasonable. Yes of course there were years of indecision. Throughout the 80s even the football club was deprived. Attendances were down to average 32000. There was not a sky tv deal in place.

 

It is funny this whole thing started because one posted did not like the football family slogan a slogan our current manager frequently repeats. Hence the club using it hint hint. Someone else mentions City building a few pitches for the community as a good thing when the reality is mansour could make every City fan in Moss Side a millionaire. Instead he tosses them a bone in the form of a few pitches. Liverpool do it in Kirkby and guess what. I am the argumentitive sod. Funny old world eh.

[aRdja]

Fuck that’s reminded me, I need to renew my membership.