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Thanks to Stu for sorting this, he's not just a one trick pony, there's more to Monty than just captions you know. http://www.liverpoolway.co.uk/forum/showthread.php?p=623236

Ban alcohol ads in sports, doctor says A complete ban on advertising alcoholic drinks in sport and the media should be introduced to curb Britain’s growing drink problem, a leading doctor has said. Ian Gilmore, head of the Royal College of Physicians, said that action was necessary to deal with a “rising tide of deaths” from alcohol-related illness. Professor Gilmore said that the measure was necessary to protect children, who were influenced by sporting heroes wearing branded clothing. His comments come as figures published yesterday showed that alcohol-related deaths in Britain had doubled in 15 years. The Government said that it was already introducing measures to help to control the trend, but Professor Gilmore suggested a phased ban, which he said was needed to protect children influenced by sportsmen wearing shirts with logos of drinks companies. They tended to wear miniature versions of the shirts, and that sent out the wrong message, he said. “The evidence around price and availability of alcohol is that it is very cheap in the UK and has never been more available,” Professor Gilmore said. “I think it would be hard to move to a total advertising ban straightaway, but we can work towards it. Most urgently we should look at introducing a watershed, with a move towards a complete ban.” The number of alcohol-related hospital admissions rose among 16 to 19-year-olds from 4,417 in 1998-99 to more than 7,500 last year. Figures released last year revealed that the number of children admitted to hospital with alcohol-related conditions had risen by more than 20 per cent in five years, Professor Gilmore said. He predicted “big increases” in the numbers of people diagnosed with cirrhosis in their 20s if the trend were not reversed. Professor Gilmore said that it made no sense to have a watershed for promoting unhealthy foods to children but allow alcohol advertising during the day. While the Royal College had always supported the Government’s alcohol-harm reduction strategy, current approaches to the problem were not enough, he said. “We really are quite liberal in comparison with many countries,” he said, “but we cannot ignore the rising tide of deaths from cirrhosis [of the liver].” Professor Gilmore cited a recent football match on satellite television that came with four alcohol advertisements over the course of a lunchtime. His nine-year-old nephew also had a Liverpool shirt with the Carlsberg logo, he said. :whistle: Professor Gilmore said that supermarkets should be far more responsible and not promote cheap alcohol, and called for a gradual rise in taxes on alcohol to return the price of drinks in real terms to what they were 20 years ago. “I’m not teetotal and we are not calling for prohibition,” he added. “But we want to see some evidence-based strategies to see a reduction in the alcohol-related harm which we see in our hospitals.” A spokeswoman for the Department of Health said: “We are currently introducing measures set out in the Alcohol Harm Reduction Strategy for England which will help reduce alcohol-related deaths. “A responsible drinking campaign, Know Your Limits, aimed at 18 to 24-year-olds, was recently launched, and we are also working closely with alcohol drinks industry and nonindustry stakeholders on preventing alcohol misuse.” http://www.timesonline.co.uk/tol/news/uk/health/article1431919.ece