Our club isn't run as a business. It's run as a franchise. A franchise that the last owners compared to Weetabix!!
What we have seen here and at other clubs, is that Americans can't run EPL football clubs. Owning football clubs is a serious business, it's not running a ragball baseball/ice hockey team in a domestic "World Series". Ultimately, fan ownership is the only way to go, to ensure the club is run properly.
Dalglish got the sack after winning our first trophy for 6 years and getting us back into Europe. That meant nothing to the owners. They only understand CL cash. And only 3 teams every year can guarantee it the following season.
A rookie flavour of the month coach installed, a poor pre-season, and with no significant signings made, I have no expectations for the coming season, and a top half finish may be the best we can expect. Which obviously isn't good enough for anyone.