To me Liverpool Football Club, is one of the worlds biggest sporting institutions, however I feel this is a title that one day we will no longer be able to use. At the end of every trophy less season another chunk falls off the name Liverpool Football Club and i honestly fear for us as a club.
We can look back now to the dominance of the 70's, 80's and we have to say the club just didn't push themselves like the way Manchester United did and therefore 20 years on we are failing miserably.
Today I have read 2 articles in a newspaper such as this "Ultimately though, Liverpool accept the decision on Suarez’s future will rest with the player himself, and that the chance to join a huge, world-renowned club that can guarantee him Champions League football will be a powerful temptation" Mirror 21/05/13. I think the highlighted bit says it all really, that just shows you what we are now considered, ignore the Champions League part.
Also Manchester City agreeing a deal to become a partner of New York City FC plus their 72 million pound deal with Nike, it has to be said we are seriously lagging. 3 years ago City were nothing, no trophies in the cabinet, but now we look to them for inspiration as to our way forward.
Clearly ownership issues have not help our course and our current owners, just appear invisible with them playing to much on financial fair play, no news on the ground and nothing really that pushes the name LFC to become a more dominant name once again.
Whats the way forward here now with our club, obviously a sugar daddy would do us no harm, but thats cheating. Surely we can put those falling bits back on the name Liverpool Football Club but how?
Myself personally have to thank the current owners for saving our club, but i think it's now time that the reigns we're passed over to somebody or something more in the same league as Liverpool FC. We are a champagne football club however we have lemonade owners and as each day passes by, we fall back that little bit more.