The marketing was shite after 2005, but we still made a lot more money, which proves that commercial and on field success go hand in hand.
And is a one-off CL win really enough to put us back among the commercial elite? Especially when the team regresses domestically?
So we don't really need DIC and rich owners, we just need experts in marketing and commerical branding to take over? Who is to say that's not Hicks?
Yes, we can improve that side of things, and sell more mugs in Asia, etc, but if that becomes the focus and not the team, then it's just a slippery slope down.