10 year ban from European competition. Seems about right that. 

Narrator: "Nobody was taking football away from them". 

I think they fucked up not addressing where they saw the league after 2 or 3 seasons. For example, enabling promotion and relegation once the league was established, had been running 2 seasons and had increasing sponsors on board.   They could have pushed more on how much money would be gauranteed to other league or clubs, whether a 2nd European League would be established with further promotion and relegation and stating 80% of the crowd for their semis and final would go to the fans not the sponsors. Plus, capping ticket prices home and away for fans.   In other words, they were too light on detail relevant to the fans in my opinion.    

Spot on. That's how I feel too. I can't believe they didn't open up with a series of leaked stories about how shit uefa are, set the scene for why they were doing this other than greed. It has been that badly managed, you would be forgiven for thinking it was deliberate. 

I'm still surprised about how badly this was managed and also how quickly they gave up. Surely they would have known about the fan backlash, which is why they kept it quiet and went with the shock announcement.  So in that case, why the hell did they not have all the details sorted out and as ready to go as possible? Also they knew there was going to be a fan backlash, but didn't care anyway when working through the idea, so why did they all of a sudden care so much and then give up so quickly?  They could have just said, fuck it, we're doing it anyway, and people would have had to get used to it.