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OK I know its the daily tart but this says our deal is with under armour! Think that spurs new kit manufacturer isnt it?

 

And city to get 200million? Fuck, does the shiek own umbro now?

 

Daily Star: Simply The Best 7 Days A Week :: Football :: Manchester City's £200m kit deal

 

The Premier League leaders have looked closely at the kit deals of Manchester United – £30m-a-year from Nike – and Liverpool, who will bank £25m from next season in a deal with Under Armour.

 

Why the fuck would Umbro pay 26m to City? Love to know what type of shady deal they worked out with them.

 

The Blues currently sell a million shirts a year in this country and three million in total when worldwide sales are added.

 

Daily Star: Simply The Best 7 Days A Week :: Football :: Manchester City's £200m kit deal

 

football-best-selling-shirts.jpg

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Not sure how accurate it is but this was the story that went along with that image

 

31 August 2010

 

Manchester United and Liverpool sell more official replica football shirts, for Nike and Adidas respectively, than any other teams in the English Premier League, and both are at or close to the top of the global merchandise sales tables according to multi-year research by a leading German consultancy, released to sportingintelligence for publication for the first time today.

 

A graphic showing the top 10 shirt sellers in club football is published our features section today, depicting the headline findings on shirt sales by Dr Peter Rohlmann and his team at the consulting bureau, PR Marketing.

 

Contrary to a belief in some quarters that leading football clubs sell many millions of shirts around the world each year, Dr Rohlmann studied sales in the period 2005 to 2009 to get an accurate long-term picture, and found that the leading two clubs sold, on average, 1.2m to 1.5m shirts per year each. These clubs were Manchester United (Nike’s best seller) and Real Madrid (Adidas’s best seller).

 

But even that does not tell the full merchandise story, because although Liverpool were found to Adidas’s No2 shirt seller behind Real (with 700,000 to 900,000 shirts sold per year), Liverpool are understood to be ahead of Real in overall merchandise sales for Adidas, according to industry sources. In this instance “overall merchandise” means not just the sale of shirts (which is what Dr Rohlmann measured), but other kit, boots, tracksuits and other clothing, bags and even club-branded balls.

 

A quick perusal here illustrates, for example, the large range of official Liverpool-branded Adidas fare on offer.

 

And Liverpool’s commercial director, Ian Ayre, has told this website that Liverpool are Adidas’s top-selling team in overall merchandise terms. “It is clear that we are Adidas’s highest selling football club – Adidas advised us we were their highest selling club,” Ayre says.

 

Clubs and manufactures are naturally reticent to provide detailed sales figures; these are, after all, commercially sensitive pieces of information. Dr Rohlmann says: “All of our data was as a result of market research, company or club information and from individual contacts.”

 

Arsenal and Chelsea, in that order, follow on the heels of United, Real Madrid, Barcelona and Liverpool in shirt sales, meaning the Premier League has more teams (four) in the top 10 “shirts sales league” than any other country.

 

Italy is the next best-performing league with three Serie A clubs: Milan, Inter and Juventus.

 

Coincidentally, all the top 10 sellers are the same 10 clubs who currently constitute the “biggest”, richest clubs (by earnings) in the world, according to the latest survey by Deloitte.

 

Dr Rohlmann tells sportingintelligence: “The figures encompass the whole replica sales volume of shirts, ie home, away and the third or further editions in total, either sold by the clubs themselves or by other parties such as high street shops.”

 

Media reports have previously suggested top football clubs sell between six and seven million shirts a season globally – but as sportingintelligence has discovered by talking to manufacturers and clubs to corroborate Dr Rohlmann’s figures, the real numbers are much lower. A source close to one of the sportswear giants told sportingintelligence that a shirt sales figure in the 6-7m bracket for any one club is “totally wrong”.

 

However, the source said that top-selling clubs can sell that many items of relevant branded merchandise annually “if you included shorts, socks, scarves and so on”.

 

There are a number of reasons for the popularity of Premier League teams, including the coverage and popularity of the Premier League and the European successes enjoyed in recent seasons. All of the League’s ‘Big four’ have appeared in at least one Champions League final in the last five years.

 

Dr Rohlmann’s research focussed on the clubs within the major leagues of Europe but also looked at big clubs in small leagues to see how they fare. None of those clubs would, over an extended period of time, match the sales of the top 10 listed today.

 

The biggest clubs in Turkey, namely Galatasaray and Fenerbahce (both Adidas clubs) would sell numbers at the lower end of the 10 in good years but sales of official merchandise in some regions, including Turkey and especially Asia, tend to be damaged by cheaper counterfeit goods.

 

A “big” club like Ajax in a “small” league like the Dutch league might expect to sell 100,000 shirts and probably fewer in most seasons. Celtic (a Nike club) are believed to be the biggest sellers among Scotland’s clubs, with “good year” sales at the lower end of the top 10, ie: several hundred thousand per year, many of them overseas in North America, Canada and Australia.

 

Dr Rohlmann says: “Because of the fact that most of the clubs and the kit suppliers do not publish their shirt sales, you have to analyse information over a longer period to find reliable data. Our research [published by sportingintelligence today] encompass the period from 2005 to 2009.

 

“Oscillations are normal because any sporting success or lack of success drives shirt sales, sometimes up, sometimes down, as does the acquisition or sale of particular stars.

 

“For example, look to Olympique Marseille. Their average shirt sales over the last five seasons is about 350,000 replicas per year. But if you refer exclusively to 2009-10, when they won the French championship, adidas sold nearly 500,000.”

 

Sporting Intelligence

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OK I know its the daily tart but this says our deal is with under armour! Think that spurs new kit manufacturer isnt it?

 

And city to get 200million? Fuck, does the shiek own umbro now?

 

Daily Star: Simply The Best 7 Days A Week :: Football :: Manchester City's £200m kit deal

 

The Premier League leaders have looked closely at the kit deals of Manchester United – £30m-a-year from Nike – and Liverpool, who will bank £25m from next season in a deal with Under Armour.

 

im sure they fucked up and meant to say New Balance because thats who own Warrior mate.

On city's deal,ah nothing suprises me with them anymore.Pukka pies have given them £350m to sell pies at the Abu Dhabi oil arena...it really is only a matter of time

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The shade of red and the white collar design makes it look like an '08ish scum shirt.

 

 

Also, how the fuck are we supposed to compete with citeh if they get £200m for wearing a fucking kit?

 

If it's not Umbro, it'll be a new kit manufacturer in the UAE that nobody has ever heard of willing to "pay" £500m a season... Either way, we'll never be able to compete on financial terms with City.

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'Dr Rohlmann studied sales in the period 2005 to 2009 to get an accurate long-term picture'

 

apart from the sales that winning the CL would have brought i would add that during the late stage of this study was when G & H owned the club and a very large amount of people would refuse to buy any offical club gear etc.

 

So I dont think that graphic represents a true reflection of what we sell worldwide.

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'Dr Rohlmann studied sales in the period 2005 to 2009 to get an accurate long-term picture'

 

apart from the sales that winning the CL would have brought i would add that during the late stage of this study was when G & H owned the club and a very large amount of people would refuse to buy any offical club gear etc.

 

So I dont think that graphic represents a true reflection of what we sell worldwide.

 

Not just that but, without looking at any detailed figures, I can safely say that home shirts are by far the biggest sellers for any club. If you release a new home shirt every year, like the Mancs, Real Madrid, Barcelona and basically every other big club have done, then of course your overall numbers will be high. For me that makes our numbers even more impressive, because our potential biggest seller has only been updated every 2 years thus far. I've already said earlier in this thread that we will see a new home shirt every year from now on because it's such a money spinner.

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Not just that but, without looking at any detailed figures, I can safely say that home shirts are by far the biggest sellers for any club. If you release a new home shirt every year, like the Mancs, Real Madrid, Barcelona and basically every other big club have done, then of course your overall numbers will be high. For me that makes our numbers even more impressive, because our potential biggest seller has only been updated every 2 years thus far. I've already said earlier in this thread that we will see a new home shirt every year from now on because it's such a money spinner.

 

Haven't FSG eluded to this already la?

 

The second kit I mean.

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  • 1 month later...

Liverpool’s Performance Didn’t Warrant Price, Adidas CEO Says

 

By Tariq Panja - Jan 16, 2012 6:36 PM GMT

 

 

Adidas AG (ADS) declined to renew its apparel deal with 18-time English soccer champion Liverpool because the price was too high given the team’s poor performance, the chief executive officer of the world’s second- biggest sporting goods maker said today.

Liverpool, which is also a five-time European champion, has replaced Adidas with a club record, 6-year, 25 million pound ($38.3 million) contract with Warrior Sports, a subsidiary of New Balance Athletic Shoe Inc. The accord, Warrior’s first major soccer contract, begins next season and is worth almost double the current agreement with Adidas.

Liverpool has struggled to recapture glories that made it the dominant team in English soccer during the 1970s and 80s. It hasn’t won a league championship since 1990 and was overtaken by Manchester United as the holder of most championships last season. Still, its famous red shirt remains among the most popular. Liverpool didn’t make the Champions League, the region’s top club competition, for this season. It’s seventh in the Premier League, 13 points behind leader Manchester City.

“The gap between their performance on the field and what the number should be is not in balance,” Adidas CEO Herbert Hainer said in an interview in Munich today. “Then we said, ‘Okay we will not do it. That’s the end of the story.’” Liverpool didn’t respond.

The team’s lack of success hasn’t stopped it signing other commercial agreements. London-based bank Standard Chartered is paying a record 81.5 million pounds to have its logo displayed on its jerseys for four years and the team’s sales department has also signed new sponsors like Turkish tourism.

Benefits?

The contract with Warrior may benefit the team further because it allows Liverpool to retain control over all merchandise not related to the clothing the team wears, something that it had ceded to Adidas. Still, it will no longer be able to rely on the sports-makers vast global supply chain.

“ It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising,” Hainer said. “This all has to be brought in line between what you offer and what you get. We thought their asking and the delivering is not in the right balance.”

Adidas faces a big year ahead. It’s a main partner to the two biggest sports events taking place, soccer’s European Championship and then the Olympic Games in London. Hainer said from a commercial point of view the soccer event will be a bigger boost, while the Olympics is the biggest platform the company has to show its commitment to sports. The company enjoyed record 1.5 billion euro ($1.9 billion) in sales in 2010 because of the World Cup in South Africa. He says it will do even better this year.

“We will definitely beat the 1.5 billion euro revenue target in 2012: there’s no doubt for me,” said Hainer.

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Guest San Don
Liverpool’s Performance Didn’t Warrant Price, Adidas CEO Says

 

By Tariq Panja - Jan 16, 2012 6:36 PM GMT

 

 

Adidas AG (ADS) declined to renew its apparel deal with 18-time English soccer champion Liverpool because the price was too high given the team’s poor performance, the chief executive officer of the world’s second- biggest sporting goods maker said today.

Liverpool, which is also a five-time European champion, has replaced Adidas with a club record, 6-year, 25 million pound ($38.3 million) contract with Warrior Sports, a subsidiary of New Balance Athletic Shoe Inc. The accord, Warrior’s first major soccer contract, begins next season and is worth almost double the current agreement with Adidas.

Liverpool has struggled to recapture glories that made it the dominant team in English soccer during the 1970s and 80s. It hasn’t won a league championship since 1990 and was overtaken by Manchester United as the holder of most championships last season. Still, its famous red shirt remains among the most popular. Liverpool didn’t make the Champions League, the region’s top club competition, for this season. It’s seventh in the Premier League, 13 points behind leader Manchester City.

“The gap between their performance on the field and what the number should be is not in balance,” Adidas CEO Herbert Hainer said in an interview in Munich today. “Then we said, ‘Okay we will not do it. That’s the end of the story.’” Liverpool didn’t respond.

The team’s lack of success hasn’t stopped it signing other commercial agreements. London-based bank Standard Chartered is paying a record 81.5 million pounds to have its logo displayed on its jerseys for four years and the team’s sales department has also signed new sponsors like Turkish tourism.

Benefits?

The contract with Warrior may benefit the team further because it allows Liverpool to retain control over all merchandise not related to the clothing the team wears, something that it had ceded to Adidas. Still, it will no longer be able to rely on the sports-makers vast global supply chain.

“ It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising,” Hainer said. “This all has to be brought in line between what you offer and what you get. We thought their asking and the delivering is not in the right balance.”

Adidas faces a big year ahead. It’s a main partner to the two biggest sports events taking place, soccer’s European Championship and then the Olympic Games in London. Hainer said from a commercial point of view the soccer event will be a bigger boost, while the Olympics is the biggest platform the company has to show its commitment to sports. The company enjoyed record 1.5 billion euro ($1.9 billion) in sales in 2010 because of the World Cup in South Africa. He says it will do even better this year.

“We will definitely beat the 1.5 billion euro revenue target in 2012: there’s no doubt for me,” said Hainer.

 

Looks like an attempted major arse covering exercise by adidas there. Our on field 'success' may not warrant the money but the fact remains in shirt sales, we are still up there with the big sellers.

 

So it doesnt fucking matter that we may not be that successful on the field but if we are churning the numbers with regard shirt sales, one can only assume adidas wanted too much of the profit.

 

In other words, the cosy deal where they are alleged to have kept all overseas profit on our shirts to themselves has been fucked off by the new owners. Adidas are just trying to further a poor excuse why they didnt get the deal.

 

Hope warrior put proper stitched badges back on our shirts instead of the shite printed ones adidas had.

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Looks like an attempted major arse covering exercise by adidas there. Our on field 'success' may not warrant the money but the fact remains in shirt sales, we are still up there with the big sellers.

 

So it doesnt fucking matter that we may not be that successful on the field but if we are churning the numbers with regard shirt sales, one can only assume adidas wanted too much of the profit.

 

In other words, the cosy deal where they are alleged to have kept all overseas profit on our shirts to themselves has been fucked off by the new owners. Adidas are just trying to further a poor excuse why they didnt get the deal.

 

Hope warrior put proper stitched badges back on our shirts instead of the shite printed ones adidas had.

 

Major spin from Adidas....we hadn't won the league for 17 years in 2007, still didn't stop em from taking on the contract then. Good riddance if you ask me we havent won anything since they took the contract on. Warriors come out to play.......

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It is no surprise that a company wanting to break into a market is prepared to pay a higher price than an established player - that's business.

 

We've got the money, thank you very much.

 

The long term degradation of our commercial income through lack of trophy success, and now CL presence,though is something that should concern us all, as the number of times a Warrior deal can be pulled off is strictly limited.

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It is no surprise that a company wanting to break into a market is prepared to pay a higher price than an established player - that's business.

 

We've got the money, thank you very much.

 

The long term degradation of our commercial income through lack of trophy success, and now CL presence,though is something that should concern us all, as the number of times a Warrior deal can be pulled off is strictly limited.

 

Was thinking about that before, it can only be a matter of time before it starts costing us dear. Warrior will obviously be looking to break the market with us, they won't be happy doing that if we continue to fail getting in the CL.

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