Liverpool secure record kit deal

[BurtReynolds]

LFC secure the biggest kit deal in English Football History, and it ain't a name you'd be familiar with, Adidas to be replaced by Warrior

 

 

'Warrior', a subsidiary of New Balance will pay £25m per season from 2012/13 to produce the kit.

 

Exclusive in The Times tomorrow. Seems Ian Ayre can do no wrong

Edited April 21, 2011 by BurtReynolds

[Juniper]

Link to the story?

[Kopkid09]

Wow

 

Anyone with a Times subscription kind enough to post snippet from the article? Cheeky i know but would be grateful.

 

£25 Million per season, nothing but good positive news recently, long may it continue!

[George Costanza]

Its in the Times and on a pay site.

 

They have predominantly manufactured lacrosse & ice hockey equipment. Obviously an American connection. Crap logo though.

[Anubis]

This lot?

 

EDIT : Homepage | Warrior

[Ted]

Warrior!?

 

Oh, fuck off. How am I supposed to leather my mate for wearing his Le Coq Sportif Everton shirt now?

[Ted]

WarriorSports.com

[ngogswilly]

What the fuck?

[George Costanza]

If true its more than double what we get from adidas

[Unrighteous]

Warrior!?

 

Oh, fuck off. How am I supposed to leather my mate for wearing his Le Coq Sportif Everton shirt now?

 

To be fair, Le Coq doesn't pay shit for Everton's kit... and has the word "Cock" in it's name.

[Anubis]

Have we signed away the overseas profits?

 

Phew, just remembered, Rick isn't on point any more.

[Rex Banner]

[Ted]

£25m a season, though? Fuck. That's Eden Hazard right there. Hat's off to Ian Ayre for this one.

[gingerhulk]

Shite name but fuck it. 25 mill reasons to like it.

[Anubis]

I take it Warrior is a known US brand?

 

From the point of view of sales, for the majority of the world it's the club that sells the kit - you could stick us in Gola shirts and we'd sell. But in the US, where we're not well known, being under a known brand may give us some exposure.

[Juniper]

Happy for the extra revenue, but Warrior?!?.

 

Sticking to Adidas. Shame the renunion was short lived.

[Acid]

Who the fuck are Warrior?

[Code]

Never heard of it, but it will be a great way for them to get into the European market though.

[Unrighteous]

Never heard of it, but it will be a great way for them to get into the Global market though.

 

Fixed.

[George Costanza]

Basically its New Balance. Just like a big Italian deal with lotto or England with umbro.

[Bobby Hundreds]

 

We gonna get nice leather waistcoats.

[ternando_forres]

Extremely positive news! I can only imagine how much Ayre could get for the stadium naming rights...

[Gav]

some of their designs in the lacrosse section look fairly well.Some deal if this is finalised

[Reacher]

 

We gonna get nice leather waistcoats.

 

Exactly what I was thinking!

[Beantown Red]

New Balance is owned by billionaire in Boston, maybe he is friends with John Henry?

 

---------------------------------------------------------

Jim Davis

 

Net Worth: $1.8 bil

Fortune: Self Made

Source: New Balance

Age: 66

Country Of Citizenship: United States

Residence: Newton, Massachusetts

Education: Middlebury C, Bachelor of Arts / Science

Marital Status: Married, 2 children

 

New Balance Arch founded in 1906 to correct orthopedic foot problems. Davis bought company on day of Boston Marathon 1972; company had 6 employees. Shunned expensive endorsement deals with high-profile athletes, focused on selling comfort and performance to die-hard runners. Sales exceeded $1.6 billion in 2007; company claims to make 25% of its shoes in U.S.