Reds to wear Carlsberg For Final Time

[sunny777]

Liverpool will wear Carlsberg on their shirts for the final time at Anfield this weekend - but it'll be with a difference.

The Danish brewers' name has adorned the red shirt at every home game over the last eighteen years - but as Carlsberg prepare to sign off as the club's shirt sponsors at the end of the season their name will be displayed in Chinese language for the clash with Chelsea on Sunday afternoon.

In addition to the change on the front of the players' shirts, Chinese messages will be displayed during the match on the perimeter advertising boardings and in the Carlsberg Lounge at Anfield a Chinese competition winner will present a trophy to the "Man of the Match" after the final whistle.

Reds to sport new-look shirt - Liverpool FC

 

 

Any last word to the sponsor ...

Edited April 28, 2010 by sunny777

[Chinandeler Bong]

Rarger Rarger Rarger

[Magic Sponge]

Chinese writing?

 

What the fuck?

[sunny777]

YES...wiggy wiggy writting

[Randy Marsh]

Chinese writing?

 

What the fuck?

 

$£$£$£$£$£$£$£$$£$£$£$£$£$£$£$£$£$$£$£$£

[mht1892]

That's so 'come on chelsea' won't be recognised in Chinese writing.........

[Monster Masch]

简体中文版

 

This proves how much football has become a monopoly.

[RED Tezza]

In order to welcome the new owners apparently

[Magic Sponge]

$£$£$£$£$£$£$£$$£$£$£$£$£$£$£$£$£$$£$£$£

 

That's on the menu in my local chippy.

 

I'm sure it's a number 47.

[Monster Masch]

In order to welcome the new owners apparently

 

'Aye'

[Guest TesticleOReilly]

[Pidge]

To be honest... I'll get over it.

[lifetime fan]

They've paid their money what choice do we have? It's only going to get worse the more desperate we are chasing money.

[llego]

In order to welcome the new owners apparently

 

With Liverpool the only UK city exhibiting at World Expo in Shanghai - its twin city - later this year, Carlsberg officials came up with the novel idea of interacting with the club's massive fan base in that part of the world.

 

Carlsberg Group Sponsorship Director Keld Strudahl said, "We're delighted to have been able to bring about this momentous occasion. We believe it's a nice little gesture to our friends and fans of Liverpool FC in China, where we know the Club devoted huge support in working things out and we also worked hard with all parties to mark this special occasion for the World Expo."

[Trumo]

Inter have done this before. Not just when they played Lazio in the Italian Super Cup in China, but also during a Serie A fixture. They had Pirelli in Chinese across their shirts.

 

 

 

It's really not that strange when you consider the Premier League's early kick-offs are aimed squarely at Far East prime time TV slots, unless it's police intervention (such as Birmingham v Villa for example). Pitchside advertising is also going to be in Chinese.

[dirty_sanchez]

Cheerio Carlsberg. It's been a long term relationship, but you were raping a massive club with the paltry contract that we had, and your beer is fucking foul.

[Antynwa]

[col06]

With Liverpool the only UK city exhibiting at World Expo in Shanghai - its twin city - later this year, Carlsberg officials came up with the novel idea of interacting with the club's massive fan base in that part of the world.

 

:sick:

[col06]

It's really not that strange when you consider the Premier League's early kick-offs are aimed squarely at Far East prime time TV slots,

 

Still doesn't make it right though does it :whatever:

[Fugitive]

They reckon the Expo could bring in more investment for the City than the Capital of Culture.

[Red Mist]

Thank the gods, I've been waiting so long for us to finally ditch Carlsberg, the fuckers in charge of our club have been underselling us for years. We will sell more shirts now in parts of the world where advertisement of alcohol is prohibited. The useless shits who run the marketing side of the club have been stupidly ignoring this for years.

[stringvest]

Rafa's been acknowledging our Chinese fans for years by playing the ten men square formation.

[stringvest]

They reckon the Expo could bring in more investment for the City than the Capital of Culture.

 

Sore finger?

[Fugitive]

Sore finger?

 

On my chips please but not on my fishcake.

[Fugitive]

I'm just telling myself that Carlsberg is the reason we have not won the league for 20 years due to some curse and we will defo win it next season now that they have gone.