KAKA Signing For Real Madrid

[Xherdan]

Kaka is one of the best players in the world and will dramtically improve that Madrid side. With all the players currently linked with Madrid a sneaky bid for VDV and/or Sneijder is the way to go. Two top class players who would really improve our side. And Yes we do have the money to spend.

[RedinSweden]

Kaka is one of the best players in the world and will dramtically improve that Madrid side. With all the players currently linked with Madrid a sneaky bid for VDV and/or Sneijder is the way to go. Two top class players who would really improve our side. And Yes we do have the money to spend.

 

I think there could be some very decent players leaving madrid.

[Trumo]

Regardless of the expense, Kaka is already a bargain signing for Madrid. They know how to market the fuck out of their galacticos, so they will probably make something like £20m a year out of him. Assuming he stays for 6 years, he will probably be marketable for around 4 years at least.

 

On the face of it there was nothing wrong with Perez's "Zidanes y Pavones" policy. We would like to see it at Liverpool, where youth team players come through, supplimented by high class acquisitions. Where Perez went wrong was first to marginalise hard-working first-teamers like Makalele, Helguera and Salgado, and then not investing in a quality defence, purely because they was no marketability in it.

 

We will see if he has learned his lesson.

 

By the way, I agree that there are some rich picking on offer at Madrid. Maybe we could hard-bargain them in letting us take a couple of them on loan, as even for Madrid it won't be easy to shift them on. Wesley Sneijder would be at the top of that list.

[andymc]

if alonso does go snijder should definitlet be an option to replace him, what about van der vaart? Could be another player who we could get on the cheap.

[fruitbat]

besides casillas, has madrid actually brought through any youth players inthe last 10 -15 years?

 

i dont count raul, even though he's been there since he was 17, because he was poached from athletico

[Special K]

Past his best but will thrive in the slower La Liga.

 

They won't win anything next season unless they buy a defensive midfielder and a new back 4. Mark my words.

[Lunatic]

Absolute crazy price, but still a nice two finger salute to citeh!

[Lucky Pierre]

Not sure if it's been pointed out, but Kaka is not the world record transfer, he cost Real Madrid less money than Zidane did 8 years ago.

Transfer (football) - Wikipedia, the free encyclopedia

Kaka costs Madrid £56M, which is €66M

Zidane cost £46M, which was €75M

[INTORRESTING]

Zidane was in 2000 aswell, platini can fuck off. The spanish and italians have made far bigger transfers than our league.

[RedinSweden]

Kaka is shit.

[MLB]

He's no Zezinho, is he.

[Brownie]

He's a brilliant player but they'll need more than just him to overcome Barca.

[Herp McDerp]

Not sure if it's been pointed out, but Kaka is not the world record transfer, he cost Real Madrid less money than Zidane did 8 years ago.

Transfer (football) - Wikipedia, the free encyclopedia

Kaka costs Madrid £56M, which is €66M

Zidane cost £46M, which was €75M

 

 

It is a world transfer record, the current exchange rate is the one thats fucking up all the calculations.

 

I'm also pretty sure Madrid didn't pay for Zidane in pounds and that the figures are just converted so you lot find it easier to understand.

[Lucky Pierre]

It is a world transfer record, the current exchange rate is the one thats fucking up all the calculations.

 

I'm also pretty sure Madrid didn't pay for Zidane in pounds and that the figures are just converted so you lot find it easier to understand.

Madrid paid in Euros, so surely that's what should count? And he cost them £9M less than Zidane, so therefore he's not the record?

[DJLJ]

So, Kaka and Ronaldo and looks like they are going to get Villa aswell.

 

Evening Echo | Valencia reject Blues' Villa bid - reports

 

Valencia reject Blues' Villa bid - reports

 

11/06/2009 - 14:47:32

 

 

 

Valencia have turned down a reported offer from Chelsea for David Villa, with the Spain international seemingly set to join Real Madrid instead.

 

Chelsea’s Spanish scout, Juan Cruz Sol, met with Los Che president Manuel Llorente today in the club’s headquarters to discuss the future of the 27-year-old striker.

 

Cruz Sol spoke to the Spanish media after the meeting, with Valencian newspaper Levante quoting him as saying: “Chelsea made an important offer for him (Villa).

 

“But the answer (from Valencia) was ’no’ because negotiations with Real Madrid are very advanced.

 

“Hence, there’s no possibility that Villa will go to Chelsea because he wants to go to Real Madrid.

 

“The purpose of the meeting was to have have some contact and know with certainty what Villa’s situation is.

 

“Now we have clear ideas and we know that to expect.”

 

Valencia president Manuel Llorente revealed an offer for Villa had been received but refused to confirm whether it was from Chelsea.

 

He told regional newspaper Las Provincias: “Yes, we have an offer for Villa but not from Spain.”

 

Speculation has been rife Valencia could be forced to sell prize assets Villa and David Silva to ease their financial worries.

 

Madrid splashed out £59m on Kaka on Monday and then had a world-record £80m bid accepted by Manchester United for Cristiano Ronaldo this morning.

 

And it seems their summer spending, as new president Florentino Perez looks to re-establish his ’galacticos’ policy, may not end there.

 

On whether he had spoken to Perez regarding Villa, Llorente added: “We had another conversation on Tuesday and we have started talking about the matter.”

[JohnnyH]

Kaka is shit.

 

Are you going to greet every non-Liverpool siging with this? If so, I actually quite look forward to it!

[DJLJ]

Good article here on how RM can afford to spunk this kind of money:

 

BBC NEWS | Business | How can Real Madrid afford Ronaldo?

 

How can Real Madrid afford Ronaldo?

 

by Bill Wilson

Business reporter, BBC News

 

Real Madrid players Argentinian Gonzalo Higuaín (left) and Brazilian Marcelo celebrate a goal

Real Madrid are determined to conquer football markets around the world

 

From Puskas and Di Stefano to Zidane and Beckham, Spanish football giant Real Madrid have aspired to acquire some of the most talented and glamorous names in world football.

 

Now, in the latest chapter they have swooped in a matter of days for two of the biggest names in world football, Kaka and Ronaldo.

 

The signing strategy is being led by the returning president of the club, construction magnate Florentino Perez, who previously led the Spanish team from 2000 to 2006 - during its famous "galacticos" era.

 

It was under Mr Perez's first reign that the club initially aimed at becoming the world's richest and best known football brand.

 

 

REAL MADRID REVENUES 2007/08

Increased by 4% to £290m

Driven by increased commercial revenues

Commercial revenues accounted for 35% of income

Broadcasting income accounted for 37%

Matchday accounted for 28%

Source: Deloitte

 

But how can they afford to pay the reported £56m for Kaka and offer a world-record £80m for Cristiano Ronaldo - existing as they do without the deep pockets of a billionaire benefactor?

 

Growing match-day revenues, increasingly shrewd and global marketing, healthy commercial income, and a ground-breaking domestic TV deal, have all catapulted the club to the peak of the Deloitte's Football Money League this year.

 

They have topped it for the past four straight years, despite being overshadowed in the Champions League by their bitter rivals Barcelona.

 

'Remarkable growth'

 

According to those most recent figures, for 2007/08, the club saw its revenue hit £290m during that season.

 

Whilst Real Madrid's 4% revenue growth was more modest than in recent years, it actually meant the club had doubled its annual revenues since 2002.

Cristiano Ronaldo in action for Manchester United

Real Madrid has a history of buying the world's best players

 

Perhaps crucially, it also gave the club a revenue lead of 41m euros (£32.5m) over Manchester United, in second place.

 

"The engine driving Real's remarkable revenue growth, and its ascent to the top of the money league, has been the club's ability to increase commercial revenue," said Dan Jones, author of the Deloitte report, when it was issued in February.

 

Matchday revenue has also increased significantly in the past couple of years thanks to the reconfiguring of areas of the club's stadium to increase corporate hospitality capacity and hence revenues.

 

Average attendances at their home ground - the 80,354-capacity Santiago Bernabéu football stadium - are the third-highest in Europe.

 

Emerging markets

 

After the purchase of David Beckham from Manchester United in 2003, Real Madrid cleverly projected their brand into East Asia, on the back of the England star's appeal.

 

"That was all about the race by the big European clubs to crack the East Asian, Indian and other emerging markets first, and the race is still going on," says Nigel Currie, of marketing and sponsorship giants Brand Rapport.

 

 

There will be massive TV deals coming up for them [Real Madrid] overseas in the next few years

Nigel Currie, Brand Rapport

 

"However good the Premier League and Spain's La Liga are, there is an elite breaking away, led by the likes of Real Madrid."

 

He added: "What they are doing is partly a response to Barcelona's success, but these signings are them putting down a marker to be the top club and football brand in the world."

 

Mr Currie said Real were targeting the world's best players - who were also the world's most marketable players.

 

'Fickle allegiance'

 

That, Mr Currie added, meant that in emerging markets fans may swap allegiance, from - for example - Manchester United to Real Madrid, simply because they preferred to support star players rather than clubs.

 

"They are far more fickle in terms of allegiance," he said. "But it is not about Real looking to sell more merchandising in places like China, in fact they would not make a great deal from doing that.

Kaka is noted for his spectacular goals for club and country

Real Madrid will look to attract Kaka fans to their brand

 

"They are looking to make money from these signings by maximising their future overseas TV rights," says Mr Currie.

 

"There will be massive TV deals coming up for them overseas in the next few years, that is the big carrot.

 

"With the developments this week Real Madrid will already have restored their profile and status to number one in these emerging markets.

 

"And the team that has the most marketable players, and the most supporters, will get the best TV deals."

 

'Important role'

 

The television money, both overseas and at home, is crucial to Real's surge in income in recent years.

 

Since 1997 Spanish clubs have sold their own rights individually.

 

Real Madrid signed its latest deal in 2006 - for a reported record 1.1bn euros - with Spanish film and TV company Mediapro for seven seasons of broadcast rights.

 

That works out at a huge 150m euros a year.

 

"Spanish television rights have increased significantly in the past three years, and would no doubt play an important role in these large Real Madrid transfers," says James Pickles, editor of industry journal TV Sports Markets.

 

Big name sponsors

 

But overseas merchandising, domestic and TV rights, and matchday earnings are not Real's only income streams.

 

It also has a number of high profile sponsorship partners - Bwin.com, Adidas, Coca-Cola, Audi, and Spanish beer brand Mahou.

 

An image rights deal with Adidas alone in early 2007 garnered them 762m euros.

Perez (left) is taking his second stint at the club helm

Real Madrid president Florentino Perez (l) with former glamour player Alfredo Di Stefano

 

Another benefit is the fact that tax legislation allows their foreign players to pay tax at about 23% for the first five years that they are in the country.

 

It also helps that Real - from before the 1950s heyday of Di Stefano - is considered the "establishment team" and can call on close links with the government or city authorities when cash is tight.

 

Last but by no means least is the fact that Real, like Barcelona, are exempt from demands imposed on the majority of Spanish football clubs to become publicly listed companies.

 

Unlike the majority of European football clubs, Real Madrid are owned by its thousands of members, known as "socios", who elect the president.

 

That leaves it free of all the ramifications for takeovers and potential debt issues that being a listed company could involve.

 

In its report Deloitte said it would be difficult to see anyone topping Real Madrid at the top of the money league next year, but added "it will be interesting to see how the club copes with the loss of the Brand Beckham effect."

 

It appears Real are now answering that question by plugging that gap with the purchase of Kaka, and proposed purchase of Ronaldo.

 

Image rights deal with Adidas for 762 million Euro? Fucking hell we are miles behind.

[aws]

selling our own TV rights would make a massive difference