Adidas Deal

[VladimirIlyich]

On 30/09/2024 at 16:04, joe_fishfish said:

It's a shame Juventus are cunts, because that's a great kit.

Their kit looks great on the players and probably on a fair amount of Italian fans given their often healthy diets. As for an average English fan living off beer and chips I'm not sure it would have the same panache.

[Mook]

Another concept kit, which will probably be much better than the one we end up with...

 

[an tha]

12 minutes ago, Mook said:

Another concept kit, which will probably be much better than the one we end up with...

 

No chance trefoil will be on home kit for starters.

[Vincent Vega]

This is a classic. 
 

[Rushies tash]

Knowing our luck, Adidas will announce that they've headhunted Nike's design team for next season's kits.

[Pete]

8 hours ago, Mook said:

Another concept kit, which will probably be much better than the one we end up with...

 

That is fucking gorgeous, so yes we won't get anything as nice as that. 

[lifetime fan]

8 hours ago, Mook said:

Another concept kit, which will probably be much better than the one we end up with...

 

Looks too much like a Forest kit. 

[VladimirIlyich]

2 hours ago, Pete said:

That is fucking gorgeous, so yes we won't get anything as nice as that. 

Too wide of a v neck and needs to lose the collar.

[Scott_M]

12 hours ago, Vincent Vega said:

This is a classic. 
 

If only Roma weren’t such a set of despicable cunts. 

[Pete]

3 hours ago, VladimirIlyich said:

Too wide of a v neck and needs to lose the collar.

Minor changes.  Still a lovely looking shirt 

[an tha]

19 hours ago, Vincent Vega said:

This is a classic. 
 

This is a big reason why want adidas back - the retro stuff.

 

I know it is the mancs but stuff like this is boss....

 

[Scott_M]

Schplendid…

 

[Tony Moanero]

On 10/10/2024 at 00:02, Vincent Vega said:

This is a classic. 
 

£90 for a retro shirt is ridiculous!

[an tha]

Never been a fan of club trabs as they always end up looking silly and like kids stuff. Embarrassing stuff usually.

 

But looks like adidas have done a good job here with subtle club stuff on spezials.

 

Unlike the fucking clownshoes nike made for us.

 

https://amp.footyheadlines.com/4413991295896348174/

[an tha]

30m a year leas than the mancs - really?

 

Liverpool expect to make more than £60m a year from new Adidas kit deal

German company to replace Nike from 2025-26 season
Adidas beat Nike and Puma to sign five-year contract deal

 

Liverpool expect to make more than £60m a year from a new kit deal with Adidas that will come into effect from the start of the 2025-26 season.

The German sports company is to replace Nike as Liverpool’s kit supplier when Nike’s five-year contract expires. Adidas, which last supplied Liverpool’s kit between 2006 and 2012, won a tender process for a five-year contract against Nike and Puma.

The club believe it will bring their kit earnings into line with Arsenal, Manchester City and Chelsea, who all receive about £60m-£65m from deals with Adidas, Puma and Nike respectively.

Liverpool receive £30m a year from Nike as a guaranteed base figure. With commercial tie-ins, performance-related bonuses and 20% royalty payments on net sales of replica sportswear, promoted by people such as the basketball star and Liverpool shareholder LeBron James, the total can be closer to £60m a season.

The Premier League record is the £90m a season that Manchester United receive from Adidas.

https://www.theguardian.com/football/2024/oct/22/liverpool-leipzig-slot-adidas-kit-deal

 

[Bobby Hundreds]

If we supposedly sell more kits than United why the fuck are we earning 30 million a season less. 

[Mudface]

To be fair, if you'd asked me at the start of the season if I'd take £60 million a year off Adidas, I'd have snapped your hand off.

[Bob]

On 09/10/2024 at 23:25, Mook said:

Another concept kit, which will probably be much better than the one we end up with...

 

Another man united shirt with a liverbird on it.

[Tony Moanero]

I couldn’t care less about the money, I just hope the home kit is better than this prediction:

 

[Rushies tash]

1 hour ago, Tony Moanero said:

I couldn’t care less about the money, I just hope the home kit is better than this prediction:

 

 

I bet it is. The designs always go to shit when we sign up to a company.

[Trojan1892]

Looks similar to the 2006/2007 shirt minus the shite collar and club crest 

[Babb'sBurstNad]

2 hours ago, Tony Moanero said:

I couldn’t care less about the money, I just hope the home kit is better than this prediction:

 

 

That kit gives me flashbacks to the Hodgson days.

[No2]

How long have we left with Stanard Charter? Its hard to make any kit look food with that shit sponsor. 

[Vincent Vega]

Our best Adidas kits came under the European ban, so we never had a chance of winning this magnificent trophy. 
 

[an tha]

Saw this elsewhere:

 

Don't fall for the club narrative that the adidas deal is expected to generate £60m per annum for Liverpool (even though reports have used "more than"). It will be earning in excess of the £100m a year mark.

The club always publicly understates its kit deal sponsorship revenue (when LFC would claim the New Balance deal was earning circa £30m a year, the LFC vs. NB 2019 court case revealed it generated £59m in 18/19).

In 18/19, commercial revenue for LFC was £188m, so the New Balance sponsorship money accounted for 31% of that.

Liverpool broadly has a very similar number of official partners now than it did six seasons ago. Commercial revenue should be breaking the £300m mark either this season or next- and the kit deal will continue to be the single biggest contributor to that.

It's worth noting that the Nike deal rakes in somewhere between £80m-£90m p.a. for the club- far above the £30m base figure that's regularly reported.

A UEFA report disclosed that the club raked in £113m from kit and merchandise sales in 2022/23 (the highest of any Premier League club), with the Nike deal being by far the main contributor to that figure.

Nike gazumped adidas for the German national team deal last year (adidas had that deal for decades), so in retaliation, adidas did the same to Nike for the LFC deal.

The offer must have been exceptional because Nike had the option of matching a deal from any rival, but chose not to (even though the Liverpool partnership has been very lucrative for Nike).

For its own reasons, the club likes to understate the real value of kit deals but have no doubts- it will be the most lucrative of any Premier League club.