Jump to content
Paulie Dangerously

Nike deal

Recommended Posts

Sorry for not including a link, but I can’t find the article I was reading earlier. 

 

Basically, it said NB have right of first refusal to match any offer we get on the next kit contract. 

 

If they have deep enough pockets, we could see them back again. 

Share this post


Link to post
Share on other sites
10 minutes ago, Doctor Troy said:

Liverpool have had positive talks with Nike and there is a decent offer on the table. Nothing is signed yet but the situation will be become clearer in the next month (James Pearce) https://t.co/qYUT69lMqo

I like the Chinese poster who said 'Awful designs incoming' if nike take over. That is a potential problem as new balance have done very well on that score.

Share this post


Link to post
Share on other sites
2 hours ago, rotoq said:

NB have done surprisingly well with kit design. I've liked all the home kits. They've all been fresh but never too far from a classic Liverpool shirt. Hard line to walk.

2017-18 was excellent, 2018-19 was pretty decent, the rest have been turd.

Share this post


Link to post
Share on other sites
3 hours ago, rotoq said:

NB have done surprisingly well with kit design. I've liked all the home kits. They've all been fresh but never too far from a classic Liverpool shirt. Hard line to walk.

Agree with this. 

 

Didn't buy one like. 

Share this post


Link to post
Share on other sites

Exclusive: New Balance and Liverpool head to High Court in battle over kit deal

 

GettyImages-583830658-e1569262063175-102

 

The battle to be Liverpool’s kit supplier is heading for London’s High Court as New Balance fight to retain the lucrative contract.

 

Rival sportswear giant Nike looked set to be announced as the club’s new partner from the start of next season after agreeing a bumper deal with the European champions, understood to be worth around £70 million per season — a £25 million per season increase on the current arrangement and comfortably the biggest in the club’s history.

 

However, The Athletic can exclusively reveal that New Balance are desperately trying to stop Liverpool from cutting their ties and linking up with Nike instead.

 

The current suppliers are adamant that they have triggered their right to match Nike’s offer and should therefore be granted a contract extension with the Premier League leaders beyond May 2020. But Liverpool insist that is not the case and, as a result, New Balance have filed the dispute at the High Court.

 

A Liverpool spokesman said: “We can confirm that our kit supplier, New Balance, has commenced a legal dispute against the club. We will not be making any further comment during these legal proceedings.”

 

Written into the current deal with New Balance was a ‘matching clause’ which meant that Liverpool were legally obliged to inform them of Nike’s bumper bid and give them the chance to offer the same.

 

Having initially looked like they would be priced out of the race, The Athletic understands that New Balance then declared that they would stump up the cash — a sign of how determined the Boston-based company is to keep on board the biggest club in their sponsorship portfolio.

 

Liverpool responded by informing New Balance that their improved bid still didn’t measure up to their rival because they can’t offer the same kind of global distribution network that Nike possesses. The Anfield hierarchy favour going with Nike as they will provide them with a greater presence in key markets across the world.

 

Documents show that New Balance filed the case at the commercial court of the High Court on September 10. A statement from the company to The Athletic read: “New Balance is proud to be the official kit sponsor of Liverpool Football Club. Since 2011, when we entered into a record breaking sponsorship with the club, we have delivered two of the biggest selling home kits for Liverpool fans and we continue to match the ambition and achievements of the club as it grows from strength to strength.

 

“As a long standing and committed sponsor, we are keen to continue our strong partnership with Liverpool Football Club and renew our agreement in 2020. In line with our current contract, we have matched the offer made by Nike.

“As part of the contract renewal process, LFC has called into question elements of the agreement and as such we are asking the courts for clarity on this case. Both we and the club are keen to resolve any contractual challenges as quickly as possible and have agreed to an expedited process in the courts.

 

“New Balance is eager and confident to maintain its sponsorship of Liverpool Football Club and we look forward to continuing our record of success as LFC’s playing kit provider.”

 

Liverpool managing director Billy Hogan has led the pursuit of a new kit deal over the course of 2019 with the team’s continued resurgence on the field both domestically and in Europe strengthening his hand in negotiations. An announcement had been expected by the end of September but it now appears certain to drag on.

 

Daniel Geey, football lawyer at Sheridans, told The Athletic: “These matching clauses are common, whether it’s in apparel or boot deals with individual players or clubs. It’s a way of ensuring that the brand has the opportunity to match any third party offer.

 

“Usually a company gets the chance to negotiate a renewal during an exclusivity period and then if that offer is rejected the club can go to market for a set period of time. Then if a new bidder makes a better offer, the club has to take that back to the incumbent and give them the chance to match it.

 

“It’s not just about matching a certain figure financially. There are various commercial requirements and conditions that have to be met for it to qualify as a matching offer. One may be distribution and what, for example, Nike could offer in terms of their breadth of distribution channels globally.

 

“This is where the finer details of the deal become very important. For example, in sports shops around the country the visibility and the prominence of, for example, the Nike branding may be greater than the one given to New Balance because of the deals with particular sports retailers.

 

“Another important element is that commercial conditions may differ depending on whether a club has the autonomy to sell its merchandise in its own stores or around the world and the margins that are negotiated for different products.”

 

Jurgen Klopp’s side have worn New Balance shirts since 2015 with the club having previously worked with their affiliate company Warrior for the previous three seasons. The partnership has proved successful with last season’s home kit the highest selling in the club’s history.

 

As they wait for the legal dispute to be resolved, New Balance are pushing on with their preparations for next season. The Athletic understands that they have already designed and created all three kits for the 2020-21 campaign. However, whether they ever see the light of day remains to be seen.

 

Barcelona’s £100 million per season deal with Nike is the biggest in football followed by Real Madrid’s £98 million per season arrangement with Adidas.

 

In terms of the Premier League, Manchester United currently lead the way, pocketing around £75 million per season from Adidas. Next are Arsenal (Adidas, £60 million), Chelsea (Nike, £60 million) and Manchester City (Puma, £50 million).

Share this post


Link to post
Share on other sites

God help the rest of the teams if we won the league this year. 

 

I've never seen so many young kids here in Ireland wearing Liverpool tops than I have since we won number 6 in Madrid. 

 

It's outrageous. And with Nike you just know they'll swarm every shop on the bloody planet. 

 

Get it done! 

  • Upvote 1

Share this post


Link to post
Share on other sites
5 minutes ago, Daisy said:

Yeah you barely see our shirts in shops in other countries or even in this country outside of Liverpool. 

Which,I believe,is why the club want a Nike deal. Some on here have complained about not being able to purchase our kits easily and it must be a not too unfamiliar problem. Distribution is the key and it seems New Balance have fallen a bit short in the past.

Share this post


Link to post
Share on other sites

I don't like any of this. Of course we want the best deal and of course we want better distribution. But I really hope we haven't trampled all over contractual clauses. 

Share this post


Link to post
Share on other sites
1 minute ago, rb14 said:

I don't like any of this. Of course we want the best deal and of course we want better distribution. But I really hope we haven't trampled all over contractual clauses. 

The contracts are probably the same as they give to players,practically useless.

Share this post


Link to post
Share on other sites

Was supposed to be the biggest kit deal and bigger than the Mancs £75m a season but now it's less?

 

We undersold ourselves with Standard Chartered as well. Should have got more than a £10m increase. 

Share this post


Link to post
Share on other sites
17 minutes ago, Doctor Troy said:

Was supposed to be the biggest kit deal and bigger than the Mancs £75m a season but now it's less?

 

We undersold ourselves with Standard Chartered as well. Should have got more than a £10m increase. 

perhaps the figure that was being pushed around in the first place was way out 

Share this post


Link to post
Share on other sites
14 minutes ago, Anubis said:

Unusual to see somebody head to court for the right to pay someone more money.

 

I’m assuming NB believe they’ll still make money out of us even if they match the Nike offer. 

Share this post


Link to post
Share on other sites
4 hours ago, Daisy said:

Yeah you barely see our shirts in shops in other countries or even in this country outside of Liverpool. 

They're in every sports shop in the UK.

Share this post


Link to post
Share on other sites

If it was me running the club, one of the things I would definitely do is have it written in the club charter that the home kit MUST be all red, with only a little bit of white/gold/grey/silver trim. There is obviously a market for more outlandish designs and colours for away kits (people apparently DO buy that stuff) so kit manufacturers would be allowed a little more leeway with one of the away kits. The main away kit MUST be one of the traditional combos of white shirt/black shorts/white socks, all yellow or all grey/silver though.

 

It might sound fussy and not everyone will agree, but it's to prevent kit manufacturers from taking liberties with their designs. You see what Barcelona come out with every year (hoops, checks, gradients and other shit apart from proper stripes) and even the likes of the Mancs and Juventus have had a lot of non-traditional designs, as have Inter. Bayern Munich fans protested last year about their home colours being faffed about with, so the club now actually have a statute like the one I've described above.

 

Accepting more money shouldn't mean the clubs having to give so much leeway to designers who spend all day eating "avo on toast", drinking wheatgrass juice and dropping acid.

  • Upvote 6

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×