Jump to content
  • Sign up for free and receive a month's subscription

    You are viewing this page as a guest. That means you are either a member who has not logged in, or you have not yet registered with us. Signing up for an account only takes a minute and it means you will no longer see this annoying box! It will also allow you to get involved with our friendly(ish!) community and take part in the discussions on our forums. And because we're feeling generous, if you sign up for a free account we will give you a month's free trial access to our subscriber only content with no obligation to commit. Register an account and then send a private message to @dave u and he'll hook you up with a subscription.

Nike deal


Recommended Posts

I don't think the players are wearing different nb socks as such. We were in the 1st couple of rows in the charity shield. The players aren't wearing what's on sale in the club shop. They have some type of sock on the ankle, then pull an entirely red bandage thing on that has no foot/ankle in it. So when you see the white, it's an ankle sock and when they're redd it's the same. 

 

Edit .... Actually that article above describes it much better than me. 

Link to comment
Share on other sites

The sock is just about the most useless bit of kit in football nowadays. You need a bit of tape around the lower shin to keep the shinpads in place beneath the socks. You need to cut the feet off the socks and wear tennis socks because otherwise there is a lack of grip within the football boot. You need to cut holes in the back of the socks to allow your calf muscles to breathe and reduce tension when they're working. The big brands like Nike haven't yet come up with a solution, as evidenced by their products being hacked to bits to provide the right amount of comfort for the players.

 

And that's before the manufacturers do stupid shit like half-and-half socks that clash and require a solid colour alternative, when the alternative should have been the only option in the first place.

Link to comment
Share on other sites

19 hours ago, Bad Red Bull said:

Exactly and they are at their lowest point while we are probably close to our highest. Depressing. And our chief just declared we are too of the perch as well..

Uniteds deal is Champions League dependent though.

2 straight years out of the CL and it reduces by 30%

 

https://www.manchestereveningnews.co.uk/sport/football/adidas-clause-could-cost-manchester-16927708

 

  • Upvote 1
Link to comment
Share on other sites

3 minutes ago, kemskem said:

I went in the Bristol Rovers end once as a youth and everyone was shouting "Come on the Gas". One of the most bizarre experiences I've ever had.

 

Its their nick name because Eastville, their old ground, used to be close to the city gas works. Apparently you could smell the town gas when the wind was in the right direction.

 

Bristol City used to call them 'gas heads' by way of an insult but the rovers fans adopted it for themselves.

Link to comment
Share on other sites

7 minutes ago, Caramac said:

o1cAibG.png

 

Is he sure that it isn't £30m on top of whatever NB are currently paying (around £45m), plus all the additional promotion etc? I only ask because Chelsea and Spurs each signed with Nike a couple of years ago, and they are guaranteed a lot more than £30m a year (£60m and £40-45m respectively). Arsenal's new deal with Adidas is also around £60m a year. Man City's new deal with Puma guarantees around £50m a year. Man Utd's Adidas deal guarantees up to £60m a year in a worst case scenario where they go 2 seasons without CL football. Based on the number quoted by Joyce, the Nike deal would be nowhere near a record deal for us (which is what had been suggested everywhere) because the guaranteed sum is much lower than what we currently get from NB.

Link to comment
Share on other sites

17 hours ago, dockers_strike said:

 

Its their nick name because Eastville, their old ground, used to be close to the city gas works. Apparently you could smell the town gas when the wind was in the right direction.

 

Bristol City used to call them 'gas heads' by way of an insult but the rovers fans adopted it for themselves.

I was a steward for a couple of seasons when they played at Twerton in the '90s. Good fun, until they went something stupid like 12 games without a win at the start of a season, and went through 4 managers in a few months. I think one of the Twerton stands got burned down by City fans that season too, although it might have been earlier They still managed to beat City 4-0, and I had to be dragged out of the gap between the two sets of fans by the police as the City fans swarmed over the fence after the fourth goal went in.

Link to comment
Share on other sites

19 minutes ago, Trumo said:

 

Is he sure that it isn't £30m on top of whatever NB are currently paying (around £45m), plus all the additional promotion etc? I only ask because Chelsea and Spurs each signed with Nike a couple of years ago, and they are guaranteed a lot more than £30m a year (£60m and £40-45m respectively). Arsenal's new deal with Adidas is also around £60m a year. Man City's new deal with Puma guarantees around £50m a year. Man Utd's Adidas deal guarantees up to £60m a year in a worst case scenario where they go 2 seasons without CL football. Based on the number quoted by Joyce, the Nike deal would be nowhere near a record deal for us (which is what had been suggested everywhere) because the guaranteed sum is much lower than what we currently get from NB.

It explains why we've been leaking to the press for a year about this. Obviously this is just a base price, but becomes pretty easy for NB to match. And how do you quantify the promotion from nike's individual stars? How do you quantify the royalties bit? They have a bigger reach the NB, so you would imagine we could sell way more with them than NB. I think when we were with adidas, there was an interview with the Spanish fellas (who were also with Spain) that when they were doing a Spain promo, Adidas told them we were their biggest selling kit, beyond Madrid and Germany. We're pretty low down now, massively out sold by Chelsea,. That has to be down to years of neglect under warrior and NB

 

Link to comment
Share on other sites

Full Times article 

 

 

Liverpool’s proposed new kit deal with Nike is only worth a guaranteed £30 million per year, according to High Court papers seen by The Times.
 

On top of that agreement, there is a commitment from the American sportswear manufacturers to pay the club a 20 per cent royalty on net sales of Liverpool Football Club products and promote the club through stars like tennis player Serena Williams and musician Drake.
 

The base figure is surprising and less than the present £45 million-a-year deal with New Balance, which has commenced legal proceedings against the Anfield club claiming it can match Nike’s terms.

 

It is also below the £50 million-plus-a-year deals negotiated by Premier League rivals Chelsea and Tottenham Hotspur with Nike, and also the £71 million-a-year agreement Nike struck with Paris Saint-Germain in the summer.

 

However, Liverpool believe Nike can “deliver far greater total revenue for the club than has been generated by the present deal with New Balance, because of the royalties that will be generated by Nike’s extensive distribution network.”
 

The Anfield hierarchy is essentially backing the success manager Jürgen Klopp is driving on the pitch in transforming the club into Champions League winners, and Premier League leaders, to continue. Shirt sales increase with on-field success.

 

The battle to manufacture Liverpool’s kit from 2020-21 is to be settled by a High Court judge next month after New Balance said it can replicate the “material, measurable and matchable terms of the Nike” deal.

 

It alleges Liverpool are in breach of a matching clause agreement allowing it to extend its contract to manufacture the kit. 
 

Papers served to the commercial court of the High Court reveal the £30 million figure and also that Nike would plan to market Liverpool through initiatives which feature not less than three “non-football global superstar athletes and influencers of the calibre of” Williams, Drake and LeBron James.
 

James, who plays basketball for the Los Angeles Lakers, is a minor shareholder in Liverpool.

 

The court papers outline that Liverpool’s desire to ditch New Balance and switch to Nike is linked to distribution of the new kit.

 

Liverpool entered into exclusive negotiations with New Balance in 2018 with regard to an extension of the existing contract, which focused on New Balance’s ability to “improve its global distribution network.”
 

The club commissioned an independent review into New Balance by Deloitte which concluded Nike could “super charge distribution in a way challenger brands [like New Balance] are not able to do.”

 

Nike has said it will distribute a new kit through “6,000 global doors” with New Balance having not exceeded “3,000 global doors.”

 

However, New Balance insists it can match the same deal as Nike and believe it has proved it can meet demand when the club is thriving on the pitch, having delivered two of the biggest selling home kits for Liverpool fans.

 

In a statement at the start of the week, a spokesman for New Balance added it would “continue to match the ambition and achievements of the club as it grows from strength to strength.” A three-day trial has been listed from October 18.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share


×
×
  • Create New...