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The Best A Man Can Be


Lario
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I have never bought a Gillette product and I never will.

This is because the masculinity represented in its adverts - clean cut, safe, middle class, white American men - are exactly the people I hate.  I've got news for them - they don't own masculinity.

If you buy a product, you are basically buying into the message of "people like us use this product".  I am not like Gillette men.  I hate them.

And I won't watch that advert either.  It's bad enough I had to involuntarily watch them for years stuck on my television.  The ones in which they have a "scientist" making the discovery that "Hey, what a break-through!  What if we stuck another blade next to the others...!?"

 

I bet Marti Pellow used Gillette.

 

304882_1.jpg

 

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I feel like everyone's missing the bigger issue here - it doesn't rhyme any more.

 

If an ad agency is reading this, I'd have gone with one of the following:

 

"Gillette, don't call that woman pet"

"Glette, your son fighting isn't Boba Fett"

"Gillette, you bald faced leacherous get"

 

I am available for work if you're hiring.

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