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    • this is an interesting part of this. as i have been saying on here for years and was shouted down by the fsg fan boys, commercially we were turned around when ian ayre joined the club and really drove that side forward. our issue was making him CEO.            Mo Chatra   @MoChatra · 13h   Contrary to misleading reports, Liverpool were a strong performer on the commercial front even before FSG took over the club in October 2010; during the 2009/10 season, Liverpool's commercial revenue was second only to United's in the PL with the gap between the two clubs of £19m Moore was a cheer leader. He had no football or commercial responsibility. The bloke who has been responsible for out commercial revenues since 2012 is the new CEO. Looking at this graph, you can see very easily how Ed Woodward is bullet proof to his pay masters in america despite their down turn in performance on the pitch.    That will leave only commercial where Liverpool will still need to make headway before they can overtake United on the revenue front. This graph below shows the commercial revenue of both clubs over the ten seasons between 2009/10-2018/19 (figures from company accounts):     We're pretty poor performers on social media though I think and when people are buying sponsorship, that is one of the things that drives revenues up. It's not a be all and end all as I understand there's very specific ways LFC fans can be targeted which makes them more valuable per fan. Up until the last year or so we we're only around 10th. That's improved since we've won things (not 6th), but we're staggeringly behind chelsea (and this time last year were behind arsenal) and only around 60% of the following salford do. The new CEO needs to make sure his replacement on the commercial side is better than him I think.  https://www.sportskeeda.com/football/top-10-football-clubs-highest-social-media-following
    • One of the quotes “Arteta got 3 red cards while Gerrard got ,four in their careers make of that what you will” Well what I’d make of it is that Arteta was a decent player who couldn’t tackle so when he did it was usually a two footed cowardly one in which he wouldn’t get hurt thus resulting in a red card 
    • I think where it gets murky is that players have an agent, the buying club may have an agent and the selling club yet another agent. And they all want a slice of the deal.   That ONeil who joined our U23 backroom staff said he was on the verge of joining Liverpool when another agent got in touch and said do the deal through him else the transfer is off. He says the deal was all sorted through his own agent so ignored the guy. The deal didnt happen so how this other agent stopped the deal is anyone's guess.
    • Oh aye, but it was Werner we asked to wait, not Sancho, was the main thing.
    • Do the players have secondary agents who advise them on the deals they sign with their primary agents?    Why would you sign with an agent who is taking such a whacking big slice when that might stop you moving where you want to go? 
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