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We've clearly enough money to not dick around with low bids for our targets this summer, and recent business suggests that we aren't settling for second or third choices.

 

Get the manager the players he wants and let's have a proper crack at the title next season.

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The amount they are paying needs to be on par with the biggest sponsorship deals because certain other clubs are currently getting way more than us for sponsorship, and they have deals that are due to expire before 2023, where they can expect to be offered more again.

 

EDIT: According to a site I can't access because of a paywall (cityam.com), it's £160m over 4 years which matches Chelsea's Yokohama deal as the second biggest in the Premier League, behind the Manc deal with Chevrolet.

 

I'm not an expert in these things but if those figures are right I think it seems OK. Not great, but OK.

 

It's kind of hard to compare fairly because several of the clubs around us are clearly using the shirt sponsorship as a way to get extra money into the club without falling afoul of FFP so it's skewed. City are the most egregious example but Chelsea are probably doing some finessing of the numbers as well.

 

Spurs are supposedly getting 35m/year for theirs, but I suspect even that is not true as it wasn't widely reported. United get 53m/year, and that's probably the closest comparison apples-to-apples to ours, so 40m/year for us in that context is roughly fair given the head start they have commercially.

 

I would have hoped for 45m/year, but 40m/year isn't that bad. And it's only a 4-year deal, which means we can renew earlier and for a lot more next time. The interesting one for us going forward is the deal with New Balance, which was recently renewed, but only for one more season.

 

You'd have to think with us back in the CL as regulars and looking up for the future, there will be a lot more interest from the more traditional kit-makers. Arsenal's deal with Puma also expires next season and if things continue on the current trajectory we should be a much more attractive prospect for Adidas/Nike (or Puma looking to replace Arsenal?). They currently get 30m/year from Puma, so if they're looking for a bump from that and we get even more it would be a pretty big increase from the 25m/season we get from New Balance right now.14 min

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James Pearce

#LFC sign a new shirt sponsorship deal with Standard Chartered until the end of the 2022/23 season.

 

GET IN!!

 

 

 

 

 

 

 

 

 

*Don't mind me. I'm just desperate for anything to distract me from thinking about the final*

Where's the shirt sponsorship money, John?

 

 

Swiss Ramble‏ @SwissRamble Mar 12

 
 

Revenue has increased at #LFC six years in a row, virtually doubling from £184m in 2011 to £364m in 2017. Most of this (£89m) has been driven by TV money, but there has also been impressive growth in the other revenue streams: commercial £59m and match day £33m.

 

Where's the increased revenue money, John?

 

 

James Pearce‏Verified account @JamesPearceEcho 3h3 hours ago

 

#LFC's Champions League campaign has already seen them pocket £50million......

 

Marinatastic.

 

Where's the Champions' League money, John?

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I'm not an expert in these things but if those figures are right I think it seems OK. Not great, but OK.

 

It's kind of hard to compare fairly because several of the clubs around us are clearly using the shirt sponsorship as a way to get extra money into the club without falling afoul of FFP so it's skewed. City are the most egregious example but Chelsea are probably doing some finessing of the numbers as well.

 

Spurs are supposedly getting 35m/year for theirs, but I suspect even that is not true as it wasn't widely reported. United get 53m/year, and that's probably the closest comparison apples-to-apples to ours, so 40m/year for us in that context is roughly fair given the head start they have commercially.

 

I would have hoped for 45m/year, but 40m/year isn't that bad. And it's only a 4-year deal, which means we can renew earlier and for a lot more next time. The interesting one for us going forward is the deal with New Balance, which was recently renewed, but only for one more season.

 

You'd have to think with us back in the CL as regulars and looking up for the future, there will be a lot more interest from the more traditional kit-makers. Arsenal's deal with Puma also expires next season and if things continue on the current trajectory we should be a much more attractive prospect for Adidas/Nike (or Puma looking to replace Arsenal?). They currently get 30m/year from Puma, so if they're looking for a bump from that and we get even more it would be a pretty big increase from the 25m/season we get from New Balance right now.14 min

I find it staggering we seem to be on such a small shirt deal....we must be one of the biggest shirt sellers and i would personally find it surprising if arsenal were selling more shirts than us.

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I'm not an expert in these things but if those figures are right I think it seems OK. Not great, but OK.

 

It's kind of hard to compare fairly because several of the clubs around us are clearly using the shirt sponsorship as a way to get extra money into the club without falling afoul of FFP so it's skewed. City are the most egregious example but Chelsea are probably doing some finessing of the numbers as well.

 

Spurs are supposedly getting 35m/year for theirs, but I suspect even that is not true as it wasn't widely reported. United get 53m/year, and that's probably the closest comparison apples-to-apples to ours, so 40m/year for us in that context is roughly fair given the head start they have commercially.

 

I would have hoped for 45m/year, but 40m/year isn't that bad. And it's only a 4-year deal, which means we can renew earlier and for a lot more next time. The interesting one for us going forward is the deal with New Balance, which was recently renewed, but only for one more season.

 

You'd have to think with us back in the CL as regulars and looking up for the future, there will be a lot more interest from the more traditional kit-makers. Arsenal's deal with Puma also expires next season and if things continue on the current trajectory we should be a much more attractive prospect for Adidas/Nike (or Puma looking to replace Arsenal?). They currently get 30m/year from Puma, so if they're looking for a bump from that and we get even more it would be a pretty big increase from the 25m/season we get from New Balance right now.14 min

When does the new balance deal finish ,wouldn't mind puma as we never have had it and they will need a big name now arsenal are going with someone else

 

Sent from my SM-G960F using Tapatalk

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I find it staggering we seem to be on such a small shirt deal....we must be one of the biggest shirt sellers and i would personally find it surprising if arsenal were selling more shirts than us.

Should be at least double that.

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Puma are supposed be taking over as Man City's kit supplier soon. Wouldn't want them anyway looking at that horrific kit they've come up with for Arsenal.

 

A lot of these kit and shirt sponsorship deals are headline figures anyway, with a lot of the money quoted being the maximum the club will get depending on success (winning trophies) and especially CL quaification. I remember reading that the Mancs deal with Adidas drops by about £25m if they're not in the CL.

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Surprised at how low the new Deal is. Even without the Champions League we were the most televised team in the Premier League last season. We also had roughly the same amount of games this season too with CL and Mo Salah's image being virtually everywhere. Would have thought the club would have been able to get 50m a year at least.

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I find it staggering we seem to be on such a small shirt deal....we must be one of the biggest shirt sellers and i would personally find it surprising if arsenal were selling more shirts than us.

 

Well, I think the latest data has us behind United and about even with Arsenal. But again, it's all skewed because of the nature of the deal we have with New Balance/Warrior. With Nike or any of the major manufacturers, the team gets a royalty on every shirt and that's it. With NB, we get a royalty plus we have the ability to control the sales side.

 

Ergo, there's probably some revenue we're getting separate to the simple sponsorship deal that you're not seeing in that 25m/season figure that we get from NB. 

 

I still wonder if we'll continue with the deal past this next season. I think it's probably telling that rather than a lengthy extension we just agreed on one more season with NB. That likely tells you we're shopping around for a long-term partner, and I wouldn't be at all surprised to see us go back to Adidas or one of the other major brands.

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Puma are supposed be taking over as Man City's kit supplier soon. Wouldn't want them anyway looking at that horrific kit they've come up with for Arsenal.

 

A lot of these kit and shirt sponsorship deals are headline figures anyway, with a lot of the money quoted being the maximum the club will get depending on success (winning trophies) and especially CL quaification. I remember reading that the Mancs deal with Adidas drops by about £25m if they're not in the CL.

 

That was if they didn't get in 2 years in a row, which made their Europa League win even more galling

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Well, I think the latest data has us behind United and about even with Arsenal. But again, it's all skewed because of the nature of the deal we have with New Balance/Warrior. With Nike or any of the major manufacturers, the team gets a royalty on every shirt and that's it. With NB, we get a royalty plus we have the ability to control the sales side.

 

Ergo, there's probably some revenue we're getting separate to the simple sponsorship deal that you're not seeing in that 25m/season figure that we get from NB.

 

I still wonder if we'll continue with the deal past this next season. I think it's probably telling that rather than a lengthy extension we just agreed on one more season with NB. That likely tells you we're shopping around for a long-term partner, and I wouldn't be at all surprised to see us go back to Adidas or one of the other major brands.

Interesting, ta...

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Well, I think the latest data has us behind United and about even with Arsenal. But again, it's all skewed because of the nature of the deal we have with New Balance/Warrior. With Nike or any of the major manufacturers, the team gets a royalty on every shirt and that's it. With NB, we get a royalty plus we have the ability to control the sales side.

 

Ergo, there's probably some revenue we're getting separate to the simple sponsorship deal that you're not seeing in that 25m/season figure that we get from NB. 

 

I still wonder if we'll continue with the deal past this next season. I think it's probably telling that rather than a lengthy extension we just agreed on one more season with NB. That likely tells you we're shopping around for a long-term partner, and I wouldn't be at all surprised to see us go back to Adidas or one of the other major brands.

 

When the club signed with Warrior in 2012, it was a 6-year deal worth £25m a year. Three years into that deal, New Balance took over and (according to one source that I'd have to dig out) upped that to almost £30m a year, claiming it to be a 'multi-year' deal. They could claim it as such because 'multi-year' was still valid when there were 3 years left to run on it, but again it was later reported that the NB deal - apart from an increase in the amount paid per year - had extended the duration by another year so the deal actually expires in summer 2019. If that is indeed the case, there will be a load of media reports between now and next May claiming that we are negotiating a new deal with NB or one of the big guns.

 

What isn't clear is just how lucrative the Warrior/NB deal has been overall. Because the club's parent company is a private limited company (Ltd), they are not required to provide the sort of detailed financial reports a public limited company (PLC) would have to. The level of disclosure on that specific matter is up to the board of directors. All they must to is file a 'true and fair' set of accounts with Companies House that show the company to be a going concern (ie solvent).

 

Ian Ayre did a series of interviews around the time of the Warrior deal announcement and in them he claimed that the club would retain control of their own merchandising, which is true. The club controls Liverpool-branded stores around the world whereas the likes of the Mancs, Real Madrid, Barcelona and co have to bow to the whims of Adidas and Nike. Ayre also claimed that the amount of profit generated through the merchandising deal would basically double the amount Warrior were paying us, so he was selling the deal as one that was worth £50m a year to the club. From the club's subsequent annual accounts, there's no way of proving Ayre's claim. Even the directors' statements in these accounts do not touch upon it.

 

The Standard Chartered deal started in 2010, to run for 4 years and earn the club £20m a year. It was extended to summer 2016 shortly before it ran out, upping the annual payment to £25m a year. Before it ran out again, it was extended to summer 2019 and the club would get £30m a year. Today's announcement tells us that Standard Chartered have extended the deal again to summer 2023, and the club will get £40m a year from 2019.

 

When it comes to leaving NB and signing up with one of the bigger brands, the question for the owners is whether they are prepared to give up control of merchandising. Is the amount generated by our relatively unique merchandising agreement worth less or more than if the club ceded control? If signing up with a bigger brand gets more product to more places around the world but gives the club only a fraction of the royalties they get from controlling the merchandising themselves, will they still get more money coming in?

 

What gets me thinking as to whether the club are going about it the right way is that none of the other big clubs control their own merchandising. It's all in the hands of Adidas or Nike in the main. Is that actually a more profitable way to go? The other way to look at it is that the amounts shelled out by the big brands may soon level off or even fall, so these clubs could end up looking at smaller deals than they have at present, and with no merchandising control systems in place to do what Liverpool have done. Maybe if this happens, Liverpool have already got a massive headstart because the club has had control over it's merchandising for years and is already familiar with the benefits and pitfalls. Then again, these clubs have shielded themselves from any tail-off by signing up to agreements that run for 10 years or more.

 

Ultimately, as long as the money generated is invested into the playing side to deliver titles and trophies, that is all anyone really should care about.

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On 3/3/2018 at 12:33 PM, VladimirIlyich said:

The Mourinho that won the two trophies that we bottled two seasons ago and won them only last season?

I am not his biggest fan but to dismiss those trophies and the FA Cup they won the year befor under Van Gaal is ridiculous. What we'd give for only one of them.

Is this still valid? 

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4 hours ago, VladimirIlyich said:

Yes,until we win a trophy or two.

Fortunately, it looks like our owners are thinking a little more long term and started from a much different starting point. 

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