Social Media Gurus

[Major Tom]

Any out there?

 

Please make yourself known to me as I need some assistance on this matter.

 

Thanks a bunch.

[lifetime fan]

Not I.

[Major Tom]

Check

[Sugar Ape]

Well, I don't like to big myself up but I've managed to grow my Twitter account from zero followers to 68 in just three years.

[Section_31]

Maybe just ask the question Tom, as people may know the answer without actually considering themselves a Facebook Tron.

[Guest Numero Veinticinco]

PM me Tom. I'm wicked at facespace and instavine.

[xerxes]

Katie Hopkins seems to know a thing or two...

[Major Tom]

Maybe just ask the question Tom, as people may know the answer without actually considering themselves a Facebook Tron.

 

Sure.

 

My wife wants to grow her nutrition business and I figured social media was a pretty powerful way of doing this, if used properly. So just wanted to pick someone's brains - someone a bit more clued up than I - to help point me in the right direction. I have obviously been doing my own research but I find it pretty bloody confusing. Although I do need to lend it more time.

[cloggypop]

Spambots are fairly fashionable on here at the moment. She could give that a go.

[Major Tom]

Spambots will never go out of fashion.

[lifetime fan]

Sure.

 

My wife wants to grow her nutrition business and I figured social media was a pretty powerful way of doing this, if used properly. So just wanted to pick someone's brains - someone a bit more clued up than I - to help point me in the right direction. I have obviously been doing my own research but I find it pretty bloody confusing. Although I do need to lend it more time.

Have you thought about asking for advice on any forums you post on?

[Major Tom]

No.

[lifetime fan]

Try it.

[Section_31]

Sure.

 

My wife wants to grow her nutrition business and I figured social media was a pretty powerful way of doing this, if used properly. So just wanted to pick someone's brains - someone a bit more clued up than I - to help point me in the right direction. I have obviously been doing my own research but I find it pretty bloody confusing. Although I do need to lend it more time.

 

hmm

 

My 2p worth, probably not much more than the average joe in terms of what I know, but she could certainly create a Facebook page. They allow you to monitor how much traffic they get and how far her updates reach. 

 

She - and you - could ask people to like and share her page on Facebook too. 

 

What I would do though is make the page public, and perhaps do some blogging and/or link to interesting articles about food and nutrition, as this will give her page more  value than people simply liking it for its own sake. If she posted an interesting article, people would share it and more people would like her page. 

 

I'm not too hot on Twitter, but certainly she could probably use that in the same way, having a dedicated Twitter account with links to stories/offers etc which then get retweeted. 

 

I think in these kinds of spheres, it's good to be seen as some kind of authority on the subject. 

 

Maybe she should do some blogging too? 

[setreal]

Sure.

 

My wife wants to grow her nutrition business and I figured social media was a pretty powerful way of doing this, if used properly. So just wanted to pick someone's brains - someone a bit more clued up than I - to help point me in the right direction. I have obviously been doing my own research but I find it pretty bloody confusing. Although I do need to lend it more time.

 

Does she already have a website? A good site (SEO-wise!) would probably be the most important thing. The site should feature updates and news on a regular basis, which could then be auto-published via the social media channels.

[bouncebrigade]

bouncebrigade likes this

[Major Tom]

Does she already have a website? A good site (SEO-wise!) would probably be the most important thing. The site should feature updates and news on a regular basis, which could then be auto-published via the social media channels.

 

Yeah, she does.

 

I guess it's the auto-publishing lark via social media channels which I am struggling with as well. Does it just take a bit of playing round with? Or am I best to get someone in just to get it running smoothly?

 

These questions may not have definitive answers, of course, but I'm putting them out there just in case.

[setreal]

If the site is based on a simple modular CMS - like Joomla, Wordpress, Typo3 etc - the feature to connect it to social media channels should already be available. Just check the extensions/modules. If the site was taylor-made you're gonna have to ask the bloke who made it.

[Major Tom]

Ok great, thanks. It's a wordpress site.

 

Do you have a view on google+, Setreal? Going to peter out or take the world by storm? Or neither?

[dennis tooth]

Never mix bizniz and pleasure or islands

[setreal]

Ok great, thanks. It's a wordpress site.

 

Do you have a view on google+, Setreal? Going to peter out or take the world by storm? Or neither?

 

I am no expert in these things at all btw, we have a few websites with daily updates and newsletters, which are basically just "addons" to our print magazines, however. Anyway, we wanted to link our sites to social media and have nobody "in-house" who knows about these things, so I read up about it and did it. Which proves that it can't be that hard.

 

We are linked up with Facebook and Twitter - however most of our traffic comes from our newsletters. Google+ seems pretty much dead in the water to me. I am not using any social media myself, btw.

[PestiRed]

If you want a decent functional website with links into people's social media, go to something like Squarespace. If you want decent SEO, go to google. If you want opportunity follow-up from people visiting your site, go to google analytics, but be prepared for the fact that they rarely tell you something useful that you don't know already for a small business.

 

If you want a social media strategy, hit the relevant forums, arse-lick the influencers and hope that they link/advertise you on their own FB groups &Twitter. Pretty much everything else is for the big boys unless you fluke a viral

[RobbieOR]

Using Twitter and promoting the tweets with money is generally the best bet. You can also promote Facebook posts and target what specific audiences you want while doing it.

[Oh Buoy]

Nutrition business? 

 

A little vague on the summary there, however, I'm a designer/developer and user experience consultant so growing small businesses is kinda' my area. If it's sport nutrition, I've already done this kinda' stuff with OTE Sports (they got sponsored by Belkin GB in their first/second year). 

 

One of the best ways to go about this, is to blog, wisely socialise on social media and generally going out and promoting your expertise. You can use a number of tools to make sure you're frequently active on twitter and facebook such as BufferApp or Hootsuite. They allow you to time posts so it looks like you're always on social media - you can also track links/clicks/shares etc. 

 

Your website will probably want to be made mobile-friendly too (this means it works on mobile and as the size increases, the code size does too) as Google as recently released a change in it's algorithm to promote mobile-friendly sites higher in the ranks.

 

The best piece of advice I can give you is simply be yourself, let your personality out and practice your flirting online (with other businesses / clients / customers) to incentivise them.

 

If you'd like any help, more than happy to do so.

 

 

 

 

 

At my hourly rate. 

[Major Tom]

Cheers. What's your hourly rate? There's no such thing as a free lunch.

 

edit: And sorry, no, it's not sports nutrition. Just normal nutrition. Please let me know your rate as we may be interested in your services.