Look out London, here we come!

[ratcatcher]

Liverpool’s financial success in their years outside of the Champions League prove that the club is not dependent on a presence in the competition to continue expanding financially, their chief commercial officer has insisted.

 

The Anfield club have announced they are following Manchester United and Manchester City in establishing a London office, as part of their drive for new sponsors, and chief commercial officer Billy Hogan said that Liverpool’s return to the Champions League will help.

 

But the American said that the club's place in the Deloitte Football Money League - they were ninth last year - demonstrated their strong earning power outside of the elite European competition. "If you look at that list, we were the only club in that [top 20] ranking that was not in the Champions League," Hogan told The Independent. "That shows the importance of our partnership revenue. It would help to have sustained presence [in the Champions League] but [the Premier League] is an incredibly competitive league."    

 

• 

 

Hogan said Liverpool are using the 'new' brand of football and the young team Brendan Rodgers has built as a selling proposition, as the club takes up offices in Heal's Building, W1. The presence in London comes nearly four years to the day since Fenway Sport Group took over the club, which was then on the brink of administration after the George Gillett/Tom Hicks years.

"The time is right to do this," Hogan said of the new office. "We feel we are hardly scratching the surface and are focussed on growing the number of partners globally and regionally; to be in more places. "We can't depend on the performances on the pitch, though, because when we secure partners they are partnering with us [for the club we are]. It takes months if not years to get these deals signed and they are not based on what happened last week on the pitch."

 

The location of the new offices was deliberately within easy access to Euston, for rail transit back and to to Liverpool Lime Street station. But the club are looking globally, with FSG's Boston Red Sox franchise proving invaluable. Companies like Dunkin Donuts and Gatorade have been attracted by having a profile at both clubs.

 

http://www.independent.co.uk/sport/football/premier-league/liverpool-not-relying-on-champions-league-to-compete-with-the-biggest-teams-financially-9788583.html

[Fugitive]

Fucking wools.

[Trumo]

It makes sense to have an office in London. Prospective clients can be invited to conduct negotiations, and then wined and dined in London with all the corporate hospitality perks it offers. Like it or not, the people with the big bucks expect this sort of thing and Liverpool as a city just doesn't compare. London is also easier to travel to and from for most of these big money clients. It's not ideal but needs must when you're chasing the cash and competition for that cash is fierce.

[Bjornebye]

Whats wrong with wining and dining them in a corporate box in the centenary stand then taking them x in the city?

[an tha]

Whats wrong with wining and dining them in a corporate box in the centenary stand then taking them x in the city?

Pint in the Croc, then the pen and wig

[Trumo]

Corporate clients love the bright lights of London and are more likely to throw a larger sum of cash our way in return for being wined and dined it the swankiest (I fucking hate that word by the way) restaurants and bars London has to offer. If it means we secure the biggest deals ahead of our competitors, then it's worth it. 

[Nelly-Szoboszlai]

We should get an IT geek to indulge potential clients with role playing fantasy games.

[Fugitive]

I'm disgusted that the club have done a stig.

 

Ringo Starr cunts.

[Russ Atmosphere]

First step in moving the franchise.

[ratcatcher]

Im sure the club will still conduct a lot of business in the city but as has been pointed out, many more deals are done in London.

 

As Bruce Hornsby once said, that's just the way it is.

[stringvest]

Heal's Building is on Tottenham Court Road.  So we'll be alongside the glorified phone unlocking shops and the electronics discount stores.  Fucking hell.  Even when we do something like this, we end up looking cheap.  

[ratcatcher]

Heal's Building is on Tottenham Court Road.  So we'll be alongside the glorified phone unlocking shops and the electronics discount stores.  Fucking hell.  Even when we do something like this, we end up looking cheap.  

 

Is it fuck alongside glorified phone shops. Take a look on street view if you need your mind jogging.

 

Some people spout any old shite.

[stringvest]

Is it fuck alongside glorified phone shops. Take a look on street view if you need your mind jogging.

 

Some people spout any old shite.

 

I know exactly where it is.  I've bought stuff from Heal's in town.  I've walked that street a thousand times.

[stringvest]

Is it fuck alongside glorified phone shops. Take a look on street view if you need your mind jogging.

 

Some people spout any old shite.

 

and some people haven't got a fucking clue what they're talking about.  There's even a lap dancing bar on TCR which used to be a great music venue.

[ratcatcher]

and some people haven't got a fucking clue what they're talking about.  There's even a lap dancing bar on TCR which used to be a great music venue.

 

Well you certainly havent if you think the Heal's Building is alongside phone unlocking shops but carry on being indignant.

 

TCR's not even on the same fucking block!

[stringvest]

Well you certainly havent if you think the Heal's Building is alongside phone unlocking shops but carry on being indignant.

 

TCR's not even on the same fucking block!

 

it's not alongside them, it's on the same road.  TCR is all a bit 'low rent'.  If you don't believe me, take a walk up and down there some time.  

[razor]

I HATE modern football.

[ratcatcher]

it's not alongside them, it's on the same road.  TCR is all a bit 'low rent'.  If you don't believe me, take a walk up and down there some time.  

 

I have more than a few times. TCR is not on the same block. Where the Heal's building is there's some quality named shops. But, some people arent happy unless they're fucking moaning at every little thing the club does.

 

Sure, we'd all like the club to do all its business in Liverpool but times change. For too long we've been stuck in ruts and doing it the 'Liverpool way.' Meanwhile other clubs have pulled ahead of us, some because of sugar daddies and some down to pure business accumen.

 

I dont give a fuck if there's a lap dancing club near the London office, there's probably a fair few more within 5 minutes walk of the club's Liverpool offices. So fucking what? The potential sponsors probably want a bit of tit and fanny shoved in their faces after they've cut a deal.

[stringvest]

OK, let's leave it there.  I don't moan about the club usually, I just think they might have been a little more imaginative and classy on this one.  They do need a London base though.  

[ratcatcher]

OK, let's leave it there.  I don't moan about the club usually, I just think they might have been a little more imaginative and classy on this one.  They do need a London base though.  

 

Fair enough :D

[bouncebrigade]

Tony M will love this shit.

[Tony Moanero]

Knob off, modern football.

[Section_31]

I can barely contain my excitement.

[Jairzinho]

We're gonna win the Deloitte Money League,

We're gonna win the Deloitte Money League,

And now you're going to amortise our initial fiscal liquidity leverage equity,

And now you're going to amortise our initial fiscal liquidity leverage equity,

And now you're going to amortise our initial fiscal liquidity leverage equity,

We're gonna win the Deloitte Money League.

[ratcatcher]

We're gonna win the Deloitte Money League,

We're gonna win the Deloitte Money League,

And now you're going to amortise our initial fiscal liquidity leverage equity,

And now you're going to amortise our initial fiscal liquidity leverage equity,

And now you're going to amortise our initial fiscal liquidity leverage equity,

We're gonna win the Deloitte Money League.

 

Laughable really.