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Another new sponsorship deal.


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We now have more sponsors than a spastic running a marathon.

 

 

Liverpool FC have announced their latest commercial partnership, with Garuda Indonesia to become the club's official training kit sponsor as of June 1.

 

Garuda signed up as the club's official airline partner in 2012 and, following the success ofLiverpool's 2013 pre-season tour to Asia and Australia, Garuda Indonesia has decided to take their partnership with the club to the next level by becoming its training kit partner for the next two seasons.

 

"Last year we flew Liverpool FC to their tour destinations," said Emirsyah Satar, president and CEO of Garuda Indonesia.

 

"We saw first-hand the following that this club has, not only in Indonesia but in Thailand and Australia too. We knew then that this football club would be the perfect partner for Garuda Indonesia as we grow our airline across the world.

 

"As a global player and the flag carrier of Indonesia, Garuda Indonesia is committed to bringing the beauty of Indonesia and its rich culture to the world. With a co-branding partnership with LFC, we are confident Indonesia will be increasingly recognised by the world and especially by Liverpool fans worldwide."

 

Billy Hogan, the Reds' chief commercial officer, said: "We are delighted to be extending our partnership with Garuda Indonesia, who will become our very first training kit partner.

 

"Liverpool Football Club has a huge following in Indonesia, which makes this award-winning airline a perfect partner for us as we work to connect with fans all over the world.

 

"It makes us extremely proud that Garuda Indonesia has chosen to partner with Liverpool FC as they increase their coverage and continue their transition from a regional airline to a global carrier.

 

"As one of the world's biggest football clubs, we will be able to help grow their reach in new markets while strengthening our relationship with a partner that we have already shared two fruitful years with. Together we are building on success."

 

The deal is one of three major link-ups announced by the Reds this month. A deal with American confectionary giants Dunkin' Donuts was announced on January 16, whilst on Friday the club signed a partnership agreement with Vauxhall.

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