by Dave Usher for ESPN
Memphis Depay opting for Manchester United over Liverpool was not a surprise, but it's hardly the start Brendan Rodgers was hoping for in his summer recruitment drive. Depay joins an ever-lengthening list of high-profile missed targets in the past two years, and many fans are already gearing up for another summer of disappointment, particularly as Daniel Sturridge's body continues to fall apart piece by piece.
Rodgers has insisted the Reds were never interested in the player, but PSV Eindhoven technical director Marcel Brands has suggested otherwise.
Supporters are frustrated, and losing another high-profile target to a rival is causing consternation in the red half of Merseyside. If Depay goes on to have a similar impact to other ones who got away such as Diego Costa and Alexis Sanchez, that will make things even worse.
Snubs are becoming an alarming trend. Liverpool seem to be able to sign players only when none of their rivals want them, and the list of excuses is growing.
Liverpool often talk of how they cannot compete financially with the current top-four clubs and how they have to do things a different way. Their entire transfer policy appears to be based on being smarter than everyone else.
The obvious flaw with that policy is that those entrusted with transfers are not showing they're smarter than everyone else. In fact, they've yet to prove they are smarter than anybody else. Only Manchester City currently appear to be as inept at buying players as Liverpool, although Spurs fans may also want to throw their club's hat into the ring given how the Gareth Bale money was squandered.
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