BetVictor – A Closer Look at Liverpool FC’s Official Betting Partner

Such is football nowadays that virtually every major club has an official betting partner. Even if they do not appear on the shirts, they work behind the scenes, often serving up betting facilities within the ground, featuring the stars in their television ads and basically doing all they can to associate their names with successful teams.

You might be better acquainted with seeing Jordan Henderson doing something with Nivea Men, and BetVictor is unlikely to outbid Standard Chartered any time soon, but they put some cash in the coffers and give everyone the opportunity to have a flutter at Anfield during every home game.

Of the betting companies that adorn Premier League shirts this season, BetVictor is probably a bigger name than any of them with Bet365 running them close, but today we wanted to take a closer look at what BetVictor is all about and why it just might be the perfect place to play for Liverpool fans.

A Big Betting Name Since 1946

One thing that BetVictor has going for it compared to many of the commonly seen shirt sponsors is longevity. The company was founded in 1946, incidentally making it older than Burton Albion, Accrington Stanley in its current form, Stevenage, Fleetwood Town, AFC Wimbledon and MK Dons in the football league.

As many our readers will undoubtedly remember, it was previously named Victor Chandler after its former chairman Victor Chandler Sr, the son of founder William Chandler. Between 2004 and 2008, there was yet another name change as the company became VC Bet, although it then reverted to Victor Chandler once more before finally becoming BetVictor in 2014.

Always a high street staple, perhaps one of the most significant stories in the company’s history came back in 1998 when Victor Chandler became the first UK sports betting business to move its entire operations offshore, specifically to Gibraltar. This was a historic reaction to the UK’s new gambling tax, and the company sees itself as having been responsible for the cancellation of the law, with the government ultimately preferring to miss out on the tax and keep the brands.

An Internet Pioneer

Much of the familiarity with the BetVictor brand stems from its high street presence, and while the likes of Paddy Power and Bet365 are perhaps more closely associated with the internet boom in sports betting, becoming one of the first major offline names to present a full suite of sports betting activities online.

They did not stop at sports either, quickly becoming one of the most popular poker rooms and online casinos in the UK. Nowadays, it is rare to find an online sports betting portal that does not offer casino games, poker, bingo and more, but BetVictor was responsible for many of the proofs of concept that ensured that it would become the norm in the future.

Dominance Through Sponsorship

BetVictor became the official sports betting partner of Liverpool Football Club on July 1st, 2016, having utilised Michael Owen as a brand ambassador since 2014. Unsurprisingly, this was not their first foray into sponsorship, although they were more closely involved with poker and horse racing than football for a time.

The Victor Chandler Chase at Ascot was a highlight of the racing calendar, and the company has even dabbled in sponsorship of darts and snooker. Once again ahead of the curve, there are so many safe and reliable sports betting and casino sites out there that the brand decided against resting on its laurels with their offline presence and now boasts more than half a million customers in 160 countries and a turnover of more than £1 billion.

Quality to Back the Marketing

We’d like to think that Liverpool FC surrounds itself with leaders in their respective fields, even in terms of sponsors, and that certainly seems to be the case with BetVictor. It is one of the highest rated operators on nodepositbonus.co.uk, a UK casino bonus portal, and can often be found serving up some of the most competitive prices on odds comparison sites.

With heritage, history and a passion for quality, BetVictor certainly stands out as being the ideal official betting partner of Liverpool Football Club.