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Originally Posted by chrisbonnie
surely Sky must have some kind of insider trading, they MUST know what prices the other companies are putting in, if not, then NTL or whoever should just throw out a crazy figure, either way they`ll make a fucking packet
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Not necessarily. They don't want to over-pay as there'll be a point at which they believe it'll be difficult to recoup their money. The process is overseen by an independent body appointed by the EC (although paid by the PL) and there are reserve prices for each package.